LA JOLLA, Calif. - April 3, 2000--Touching nearly
every part of this historic 87 year-young property, The Grande Colonial,
La Jolla�s classic European-style hotel, is scheduled to complete the dramatic
$3 million renovation of its guest rooms, lobby, meeting rooms, restaurant,
front entrance, corridors and exterior by May 1, 2000.
Under the direction of Terry Underwood, The Grande Colonial�s general
manager and creative designs of Interior Designer Dalton Robertson (Robertson
Associates, Los Angeles), the completed renovation will offer a refreshing
and stylish early California seaside atmosphere with new furnishings, design
treatments, colorful and lush floral arrangements and warm lighting. And
because it is located on the Southern California coastline, mere steps
from the famous La Jolla Cove, a strong emphasis has been placed on bringing
in natural sunlight to each room and enhancing the sweeping ocean views.
�This hotel is an architectural gem from a golden era of long ago that
reflects our rich California heritage,� said Underwood. �We are committed
to restoring this piece of La Jolla�s history to the grandeur it once held.�
Each of The Grande Colonial�s 75 guest rooms and suites has been renovated
to incorporate old world charm with a modern color palette expressed in
the new carpet, drapes, beds, bed linens, down comforters and pillows and
duvets. The guest rooms� eclectic furnishings include rich mahogany
tones, unique painted-finishes and sun-drenched cotton fabrics. In addition,
new lighting and such modern conveniences as 27-inch remote cable televisions
are found in each room.
Guest room bathrooms have been updated with new tile and fixtures, pedestal
sinks and tubs. A new state-of-the-art telecommunications system has been
installed throughout the hotel allowing for two-line telephones with data
ports to be placed in all guest rooms. A newly installed four-pipe HVAC
heating and cooling system provides individual climate control to each
guest room and suite. Guest room corridors are also being updated with
new carpet, paint, lighting and wall coverings. Guest room corridors are
also being updated with new carpet, paint, lighting and wall coverings.
The Grande Colonial now also caters to guests with disabilities boasting
four newly designed and remodeled guest rooms that comply with current
ADA requirements along with the conversion of the hotel�s public restrooms
to ADA standards.
The Grande Colonial�s newly redecorated lobby and meeting rooms reflect
the elegant yet relaxed atmosphere of the hotel. The lobby area, with its
woven grass cloth walls and quaint colonial architecture, provide a rich
backdrop for larger social events or intimate gatherings. The addition
of the �La Jolla Room� meeting area, situated at the front of the hotel
overlooking the village of La Jolla, will accommodate 60 persons for dining
or 80 for cocktails. The new meeting room boasts 13-foot high ceilings,
custom upholstered walls and lush new Axminster carpet from Holland.
Putnam�s Grill, The Grande Colonial�s award-winning restaurant, has also
received an updated look to include new seating, lighting, artwork and
interior finishes.
March 10, 2000 - Terrence D. Underwood, a 23-year hotel management
veteran, was recently named General Manager of The Grande Colonial Hotel
and Putnam�s Grill in La Jolla.
Underwood
will oversee all operations of The Grande Colonial and adjacent restaurant,
Putnam�s Grill. He will supervise marketing efforts to increase sales while
maintaining existing clientele, and will strive to build the hotel�s participation
within the community of La Jolla. Spearheading the effort to complete the
$2.2 million renovation of La Jolla�s historic Grande Colonial, Underwood�s
immediate challenge will be to build brand recognition of the property
as a classic European-style hotel.
Prior to accepting his new position, Underwood served as Resident Manager
for the La Jolla Beach & Tennis Club Inc., the company that operates
the Marine Room, Sea Lodge on La Jolla Shores Beach, and the La Jolla Beach
& Tennis Club. He was recruited to reorganize and enhance the 65-year-old
family-owned corporation. During his tenure, he significantly increased
hotel sales and directed major refurbishment projects at both the Sea Lodge
and the La Jolla Beach & Tennis Club. Underwood will utilize this experience
to manage day-to day operations of The Grande Colonial, and will lead the
hotel to completion of its major renovation.
Underwood received a B.S. in Hotel Administration from Cornell University
and graduated with distinction in the top five percent of his class.
�Terry�s considerable hotel and restaurant management skills are a critical
component to re-connecting The Grande Colonial with the local community
and re-establishing this hotel as one of the area�s premiere properties,�
said Roger A.P. Joseph, CEO of Franklin Croft Group, parent company of
The Grande Colonial.
The Grande Colonial Hotel is owned by Fargo Colonial, LLC, a San Diego-based
company that was formed to purchase and restore the hotel.
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Grande Colonial Hotel
Capitalizes on Trend Toward Boutique Hotels
Whether traveling for business or pleasure, Americans are discovering
something Europeans have known for years: the full-service experience of
larger hotels can be found in intimate, more personal settings at smaller,
�boutique� hotels.
At The Grande Colonial Hotel in La Jolla, a dramatic, $2.2 million renovation
is underway to place the historic hotel in this elite class of hotels.
The Grande Colonial, with its 75 guestrooms and suites, fits neatly into
the category of �boutique� hotels, defined as those with less than 100
rooms.
�For many years, a high-caliber hotel was defined as a Hilton,� said
Terry Underwood, general manager of The Grande Colonial. �However,
today�s travelers are becoming more sophisticated, and they�re turning
to boutique hotels to give them the same services, but with personalized
attention that just isn�t possible at a larger hotel.�
The renovation of this 86-year-old hotel is extensive, touching nearly
every part of the hotel, including the guest rooms, meeting rooms, lobby,
landscaping and even a repainting of the exterior. The completed
look will strongly reflect that of a European hotel with grand, colorful
floral arrangements, warm lighting and other effects that preserve a comfortable
atmosphere. And since it is located in Southern California, mere
steps away from the famous La Jolla coastline, a strong emphasis has been
placed on bringing in natural sunlight and enhancing the sweeping ocean
views.
Underwood said, �We are committed to restoring this piece of La Jolla�s
history to the grandeur it once held.�
The Fargo Colonial, LLC was created in 1998 to purchase the hotel. Franklin
Croft LLC and Fargo Hotel investors LLC joined forces to create the Fargo
Colonial LLC and purchased the hotel in July of 1998.
Since its opening, the hotel has seen many changes. In 1913, the original
Colonial Inn contained 28 apartments and 25 single rooms inside a white,
wood-frame building, designed by Richard Requa. Each room in
the hotel had a private bath, quite luxurious at that time, and offered
rooms for $1 per night. Owners A.B. Harlan and George Bane drew the
Colonial�s name from two white columns on either side of the front door.
The La Jolla Drug Store, next door to the Colonial and occupying much
of the hotel�s frontage, became part of the hotel in 1915. Kansan
Silas O. Putnam spent one winter in Southern California�s temperate climate
and decided to make La Jolla his home, buying the drug store and adding
an ice cream parlor on the sidewalk. It became a prime location for
La Jolla locals to gather to talk and watch the rest of the town go by.
The store�s pharmacist was well loved by the town, and his son, Gregory
Peck, later became one of La Jolla�s most famous former residents.
Bane became sole owner of the Colonial in 1920, realized the tourist
potential of this picturesque seaside town and decided to give the Colonial
a whole new look.
In 1926, he commissioned architect Frank Stevenson to design a hotel
that would �rival anything in the West.� The existing building was
moved to the rear of the property and a new, four-story concrete apartment-hotel
building was erected. The first fire proofed hotel west of the Mississippi,
the new Colonial had the first sprinkler system; solid, unsupported, reinforced
cement stairways and a fire door that still exists in the structure.
Even with its safety features, the Colonial was breathtaking in its
design, including a �sunburst design� of windows and semi-circle domes
of leaded glass above the French doors that captured the sunlight and drew
it into the hotel. Inside, the new interior included colonial fireplaces
with black, marble hearths, chandeliers and richly-colored couches and
chairs.
Bane said of the new Colonial, � I�ve always had confidence in La Jolla,
and I still do. This building is the concrete expression of my faith.�
During the World War II years, the Colonial became home to many of the
�top brass� from nearby Camp Callan. At night, the sunroom was partitioned
for the single servicemen to add to the Colonial�s accommodation capacity.
The Colonial also became a temporary home to some of Hollywood�s up
and coming stars who were performing at the La Jolla Playhouse, founded
by Gregory Peck. Charlton Heston, Dorothy McGuire, Groucho Marx,
Jane Wyatt, Eve Arden, Pat O�Brien, David Niven and many other celebrities
occupied the hotel well into the late 1950�s.
Over time, the Colonial fell into disrepair until 1976, when the hotel
was purchased by La Jolla real estate developer Don Emerson, Del Mar contractor
Herbert Tuner and La Jolla architect Robert Jones for approximately $1
million. In the next four years, a $3 million restoration effort
brought back the original grandeur of the hotel, including an interior
designed by San Diego�s Robert Carlisle to look �like an elegant, European
hotel.�
The space once occupied by Putnam�s drug store became Putnam�s Restaurant,
reflecting La Jolla of the 1920�s. Dark wood paneling, wrought iron
chandeliers and ceiling fans, oak dining sets and large picture windows
defined the ambiance of the restaurant.
As The Grande Colonial takes on a new attitude, so will Putnam�s Grill.
The restaurant, which has traditionally also served breakfast, will be
open for lunch and dinner along with a Sunday brunch. Hotel guests will
soon enjoy a continental breakfast in a unique living room setting similar
to a bed and breakfast experience.
Underwood said, �We look forward to introducing the sophisticated business
and leisure travelers who stay at boutique hotels to the unmatched beauty
and unique shopping experience of the La Jolla village area. Without
question, we think it�s going to be a great fit.� |