GSI, a national signage company specializing in the Hospitality Industry, managed this project by coordinating several design and fabricating issues between the owners, architect and contractor. The exterior sign system for this project needed to complement the architecture of the tower and meet the brand identity specifications of Westin and Starwood. GSI’s careful application of design principles and materials made it possible for each project principle to achieve their individual objectives and maintain the architectural integrity of the tower.

The goal for the interior sign system was to inform and direct guests of the property. Of equal importance to the owner and architect was the design integration of the signs without dominating the interior space. GSI’s extensive design planning resulted in the coordination of materials and sign placement that successfully met both goals of purpose and style.   “We are proud to be associated with Starwood and are pleased with how both the exterior and interior signage systems discreetly integrate into this amazing property,” said Rob Kisstoth, Jr., President Graphic Systems International, Inc.