Godin will kick-off the conference by addressing the numerous new marketing opportunities available through the multitude of ground-breaking electronic communications.

Themed "The Future Is Now! Are You Ready?," the 2000 HSMAI Summit will focus on providing cutting-edge educational content for both directors and senior level sales and marketing executives in the hospitality industry. In keeping with this educational element, HSMAI has amassed an impressive line-up of speaker focusing on new technology and its impact on sales and marketing including:

• Aliza Sherman, founder and president of Cybergirl.com, who will discuss the growing need for niche marketing over the Internet and the increasing number of highly successful specialized sites;

• Scott Anderson, executive vice president Internet for Cendant Corporation's Internet Group, who will address what is 'lust beyond the horizon" in technology;

• Dr. Lalia Rach, associate dean and director of The Center for Hospitality, Travel & Tourism at New York University, will focus on how baby boomers and Generations "x" and "Y" can peacefully co-exist in the workplace.

• Ed Barlow, futurist, who will talk on the subject of how organizations need to keep re-energizing themselves in order to "stay ahead of the curve."

• What Increases Revenue More? RevPar, RevPac or Both?
• Human Capital: How to Find It and Keep It.
• Secrets of Conducting the Agency Review Process.
• The Anatomy of an Award-Winning Campaign
• How to Market Yourself and Continue Your Career After Age 40
• Making the Internet Pay: Proving ROI.
• The Niche of the Future: Marketing to Special Interest Leisure Groups.

• Prospecting on the Internet.
• Database Marketing and the Web... New Methods to Find and Hold Best Customers.
• How Does Your Website Measure Up?
• RFP's on the Internet: Welcome to the Electronic Age.
• Facilitating a More Effective Sales Meeting.
• Mental Toughness for Hospitality Sales and Marketing Executives.

For complete information about HSMAI's 2000 Sales and Marketing Summit - including announcements of new speakers and events - call (202) 789-0089 or visit HSMAI on the Internet. Rates for early-bird registration start at $595 for members and $695 for non-members, now through May 31. After May 31, the rates increase to $695 for members and $795 for non-members.

A special rate of $180 per room, per night, based on single or double occupancy, at The Grand Hyatt has been secured for Summit attendees. To make reservations, call the hotel directly at (212) 883-1234. Mention the HSMAI Summit to secure the special rate.