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Mike Leven Recipient of the 
1999 “ISHC Pioneer Award” 
for Trend-Setting Work in Hotel Franchising
 
MEMPHIS, Jan. 3, 2000 – The International Society of Hospitality Consultants (ISHC) has selected Mike Leven, president and CEO of U.S. Franchise Systems, Inc. (Nasdaq: USFS) as the recipient of the 1999 “ISHC Pioneer Award” for his trend-setting work in hotel franchising.  The Society annually recognizes an individual or organization that has advanced the hospitality industry by making an outstanding contribution, achievement or improvement. 

Judith L. Singer, chairman of ISHC, who will present the award at the UCLA Hospitality Conference on January 20 in Los Angeles, commented, “Mike Leven is the country’s consummate franchise pro and no one has done more for this significant part of the hospitality industry.  His company’s fair franchise agreement is fast becoming the model for the license agreement of the future, and in the long run, will benefit developers, investors, operators and guests alike.” 

Added Ron Lustig, president of ISHC, “Leven’s continuing leadership, dedication and creativity directed to the lodging industry is laudable.  He is a role model who is there when the industry needs you, which is reflective of his enthusiastic participation in industry and community affairs, and advancement of the industry through such organizations as AAHOA.”
 
According to Leven, “I will be proud to accept this award on behalf of U.S. Franchise Systems, whose goal has been to work in harmony with franchisees to build good faith and good relationships… and our franchise agreement reflects that philosophy.  The system has a lot to offer, and done the right way – the fair and honorable way – we can all benefit.”

Memphis-based ISHC was founded in 1989 as a not-for-profit organization to recognize the need for competent, unbiased advice, professional guidance and sound judgement on hospitality issues.  The Society strives to enhance the quality of consulting services to the hospitality industry and provides members with training sessions and the opportunity to exchange views and share ideas with peers.  Members are leading international professional consultants (25% reside outside the U.S.) who offer expertise to hotels, restaurants and other travel-related businesses. 

Leven, a 39-year veteran of the lodging industry, was formerly president and COO of Holiday Inn Worldwide and Days Inn of America.  Atlanta-based U.S. Franchise Systems was formed in 1995 by Leven and Neal Aronson, former principal of Odyssey Partners, a New York investment firm, with a customer-oriented, quick-response culture that has enabled it to grow faster than any other new franchise company in the industry.  USFS franchises the Microtel Inn & Suites, Hawthorn Suites and Best Inns & Suites brands. 

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Contact:
 Chuck Pinkowski, 
Executive Director
ISHC
901-683-1806
ishc@ishc.com
http://www.ishc.com

Linda Novey
ISHC
941-351-1557 
 LNovey@aol.com
 
Also See: U.S. Franchise Systems Named 'Best Practice Champion' for Fair Franchise Agreement / Sept 1999 
Cendant Launches Precedent-Setting Hotel Franchise Relations Policy / Sept 1998 

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