BEVERLY HILLS, CA and BLUE BELL, PA, November 11, 1998 --
Harnessing the power of the World Wide Web to add a new dimension in guest
convenience, Hilton Hotels Corporation and Unisys Corporation today announced
the Essential Guest Services Network (EGSN): an interactive online
service, information, and entertainment system connected directly to individual
hotel rooms. The first service of its kind in the hospitality industry,
the solution now is being pilot tested in selected guest rooms at the Anaheim
Hilton and Towers, Anaheim, California.
EGSN makes a wide range of services available from a single, touch-screen
interface on a desk in the hotel guest room. Traditionally, hotel guests
use a variety of ways to access information while traveling – including
information on hotel features and business services as well as local dining,
recreational, and entertainment activities.
This new solution will eliminate the need for much of the hotel collateral
material as well as telephone calls to hotel concierge staff and to local
attractions. It also provides access to popular office productivity software
and the guest's own electronic mail, liberating travelers from the need
to carry laptop computers.
"Our customers are business and leisure travelers who appreciate Hilton's
leadership and commitment in providing cutting-edge technologies and services
that make their hotel experience easier," said Robert E. Dirks, senior
vice president – marketing for Hilton Hotels Corporation. "Unisys and ComCierge
LLC have created an innovative, interactive concept that may shape the
way our guests enjoy and do business at Hilton Hotels, as we approach the
new millennium."
Developed by ComCierge, LLC, an independent software vendor and Unisys
partner, EGSN uses an in-room Internet computer, Internet software and
Internet connection to commercial sites. The guest interface is provided
on a flat panel, active matrix touch screen.
Examples of the services delivered by EGSN are:
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A unique intranet information database providing information on hotel shops,
hotel restaurants, room services options, and items available for in-room
purchase Information on local attractions and points of interest – such
as theme parks, museums, theaters, restaurants, sporting events, and nearby
golf courses
-
A "virtual office," providing online access to personal e-mail accounts
and productivity tools such as Microsoft Word, Excel, and PowerPoint
-
A "virtual travel room" where guests can obtain information on more than
400 Hilton hotels worldwide; make real-time, online reservations for future
hotel stays; and obtain status on individual Hilton HHonors® accounts,
Hilton's frequent guest reward program
-
A "virtual newsroom" where guests can find out about breaking news and
weather around the world, across the nation, or in their own home town
-
A "virtual jukebox" for sampling and purchasing from a library of more
than 120,000 musical selections – from classical to country – from! top
recording artists
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A "virtual arcade" where the latest interactive games can be played against
the computer, with players from other rooms, or with players outside the
hotel – all from the comfort of the guest room
The EGSN solution is delivered to rooms via a high-speed Internet connection
to a Unisys Windows NT SMP server at the Anaheim Hilton and Towers. This
server is connected to a Unisys six-processor Windows NT super server at
the ComCierge, LLC data center. The Unisys servers use Microsoft's SQL
Server 6.5 database management software; an upgrade to the forthcoming
SQL Server 7.0, with even more power features, is planned.
To deliver ESGN, Unisys integrated offerings from best-of-class technology
suppliers:
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4GL Solutions, for data warehousing and reporting
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CAIS Internet, the Internet Services Provider (ISP), and supplier of OverVoice
infrastructure technology for high-speed computer communications using
the existing telephone network
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TouchSystems, Inc., providing in-room LCD touch-screen technology
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In-Room, Online Information Technology for Revolutionizing the Guest-Room
Experience
Improvements to business competitiveness yielded by information technology
are most often of an
evolutionary nature, delivering benefits in relatively small, quickly
absorbed increments. Every so
often, however, technology can truly change the behavior of the people
who touch it. When the
day-to-day experience of customers and employees is fundamentally altered
by a technological innovation, that technology can be said to be revolutionary.
The introduction by Unisys of the
Essential Guest Services Network (EGSN) solution to Hilton Hotels Corporation
qualifies for that
description.
EGSN is the only solution of its kind in the hospitality industry, one
of the largest industries in the
world. It can give Hilton an entirely new way of providing pertinent
and valuable information to its
guests, of better understanding the preferences of its customers, of
exploring new opportunities to
produce revenue, and of managing operations.
EGSN can boost hotel revenue. It is an electronic commerce solution,
enabling guests to make
purchases from the hotel and surrounding shops, behind the security
of an intranet firewall. It can
also become an attractive medium for advertisers to selectively reach
a highly attractive market
segment – the frequent business and leisure traveler.
EGSN makes life easier for hotel guests by remembering and responding
to each guest personally,
and integrating all hotel automated systems. In addition, this highly
flexible product will evolve as
consumer needs and technology standards demand. |