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Nobody Asked Me, But... No. 101

Hotel History: The Pierre Hotel (1930); Nothing Like Home: Designing the Hotel Experience;
My Service as an Expert Witness; Quote of the Month

 
By Stanley Turkel, CMHS, ISHC
May 1, 2013

1.  Hotel History: The Pierre Hotel (1930) 5th Avenue and 61st Street

Did you read that the penthouse triplex at the Pierre Hotel in New York City was for sale for $125 million, the highest price ever listed for a New York hotel residence?  At 13,660 square feet, that works out to $9,150 per square foot.  The major feature of the triplex is the 3,500 square foot Grand Salon which was the Club Pierrot, an exclusive supper club when the hotel opened in 1930.  But in the depths of the Depression, the Club was disbanded soon thereafter.  Later, the Pierre Roof ballroom was the favored site for debutante receptions, weddings and gala banquets.  It often featured Shep Fields and his Rippling Rhythm orchestra.  During hot New York summers before effective air conditioning, the Pierre advertised "the highest and coolest hotel roof in Manhattan" to compete with the Starlight Roof at the Waldorf-Astoria.

Designed by Schultze & Weaver (who also designed the Waldorf-Astoria and the Sherry-Netherland in New York and the Breakers Hotel in Palm Beach, Florida), the 42-floor, 714-room Pierre offered very large suites and 200 transient rooms. 

During the Depression, the Pierre went into bankruptcy in 1932 and was bought six years later by oilman J. Paul Getty for $2.5 million.  In 1958, Getty converted the Pierre into a cooperative and subsequently sold some of the hotel's suites to the likes of Cary Grant and Elizabeth Taylor.  Soon thereafter, the Pierre Roof ballroom was closed because the new coop-owners did not want to wait for elevator service when the rooftop ballroom was in use.  For some 30 years, the ballroom was used for storage of old hotel files, furniture, equipment and for an upholstery shop. 

Ultimately, 73 coop-owners purchased ownership of their own spectacular apartments as well as the transient guestrooms, restaurant, lounges, meeting rooms and public spaces.  Getty built an adjacent office building on Madison Avenue and leased space in order to enlarge the Pierre's second floor ballroom.   

In 1990, the coop board decided to renovate the 41st, 42nd and 43rd floors and in 1993 sold them for $12 million to Lady Mary Fairfax, an Australian media heiress whose husband had recently died.  Lady Fairfax hired the design firm of Balamotis McAlpine Associates to create a stunning palace in the sky.  They installed an 18-foot high limestone fireplace and mantle (originally from a French chateau) at the east end of 75' x 46' x 23' Grand Salon.  Lady Fairfax told me that the chandelier was salvaged from a demolished Melbourne, Australia theater. Some six years later, Lady Fairfax sold the triplex to investment banker Martin Zweig for $21.5 million, then a record.

Mr. Zweig and his wife moved into the penthouse with their museum-quality collection of popular culture memorabilia.  They displayed guitars and performance attire of major rock musicians from Hendrix to Clapton to Springsteen as well as team jerseys of sports icons Michael Jordan and Wayne Gretsky.  The penthouse provides 360-degree views of Manhattan, Central Park, the Hudson and East Rivers and beyond.  When Mr. Zweig died in February at age 70, the penthouse was put on the market at a price that reflects its unique qualities.

Disclosure:  I served for six years as Executive Vice President of the 795 Fifth Avenue Corporation, the Pierre's owning entity, to help oversee the then-lessee, Four Seasons Hotels and Resorts and make certain that service was impeccable for the 73 coop-owners.

2.  Nothing Like Home: Designing the Hotel Experience

The New York School of Interior Design (founded 1916) organized a panel discussion in conjunction with NYSID's current exhibition, "Designing the Luxury Hotel: Neal Price and the Inter-Continental Brand."  The panel discussion took place on April 10, 2013 with the following panelists at the NYSID building at 170 E. 70 Street, New York, N.Y. 10021
  • Stanley Turkel, a recognized authority and consultant in the hotel industry.  He is one of the most widely-published authors in the hospitality field: his most recent book, Built To Last: 100+ Year-Old Hotels in New York, features 32 hotels that have defied the passage of time.
  • Todd Lee, FAIA, LEED AP, has his own architectural practice based in Boston; projects include major hotels and resorts in North America, the Caribbean, Europe, and the Pacific Rim.  He also worked as an advisor to his mother Sarah Tomerlin Lee, an interior designer whose projects include The Willard Hotel (on display in the exhibition)
  • Meghann Day,  designer at Hirsch Bedner Associates-  one of the leading global hospitality design firms of the world's most anticipated hotels, resorts and spas.  Some of their recent projects include the Four Seasons Hotel in Beijing, the St. Regis Saadiyat Island in Abu Dhabi and the Hyatt Regency in Chongqing, China.
  • Anna Dufendach, associate designer at Champalimaud Design, has worked on some of New York's most iconic hotels including the Carlyle and the Waldorf Astoria, and is currently working on the prestigious Le Richemond hotel in Geneva.
  • Les Faulk, design director at InterContinental Hotels Groups (IHG)- One of the world's most international luxury hotel brands ̶  will be talking about recent projects including the renovation of the Inter-Continental New York Barclay.
  • Moderated by Judith Gura, design historian and NYSID faculty member.
In addition to the Pierre, I spoke about the following two unique hotels:
 
  • Algonquin Hotel (1902) on West 44 Street
It has been the subject of at least eight books, featured in dozens of others, praised frequently in newspaper columns and magazine articles.  It is nothing like home. 
 
For a start: No hotel lobby in America is so haunted by literary ghosts as New York's venerable Algonquin.  And, in fact, there isn't any lobby.  There's a lounge, a casual place to sit and talk, where sofas and chairs snuggle together around tables, each equipped with a bell.  Tap the bell, and a waiter appears, to fetch liquids for freshening the conversation.
 
It's difficult to exorcise such outrageous ghosts of the Algonquin Round Table of the '20s and '30s like Harold Ross and Dorothy Parker who mingle with creative souls like Norman Mailer, Neil Simon, Sir Laurence Olivier, Yves Montand, Vanessa Redgrave and Tony Richardson. And by film makers ̶  Godard, Truffault, Costa-Gavras.  And Supreme Court justices and Ella Fitzgerald and Peter Ustinov. Believe it  not, the Algonquin Round Table was deliberately created by the hotel's first general manager, Frank Case who, in order to attract paying guests, subsidized young actors, playwrights and authors to eat lunch at the Algonquin which is located in the heart of the theater district.  Ultimately, some of those artists became famous and the Algonquin has benefitted for more than 111 years.  Case, who later became the owner, wrote two books called "Tales of a Wayward Inn" and "Do Not Disturb". 
 
A note on "designing for the hotel experience".  Even after a recent renovation, the Algonquin looks venerable because its guests are opposed to change.  It has looked virtually the same for more than a century.

  • Ansonia Hotel (1904) on Broadway and 73rd  Street 
The Ansonia Hotel was built as a luxury apartment hotel on the upper west side of New York in 1904 and it was nothing like home.  Its resplendent apartments contained multiple bedrooms, parlors, libraries and formal dining rooms with high ceilings, elegant moldings and bay windows.  The hotel had a central kitchen, serving pantries on every floor so that residents could enjoy meals prepared by professional chefs.  Although a standard housekeeping suite provided a kitchen and accommodation for one or two live-in servants, half the apartments did not have kitchens.  Its exterior turrets, balconies, carvings, scrolls, medallions and moldings made the Ansonia a Beaux-Arts confection.
 
Inside and out, the Ansonia was a theatrical building.  Behind the curves and cornices were apartments with oval reception rooms or immense circular parlors, ellipsoidal living and dining rooms, a bedroom with an apse; on higher floors, there were apartments with panoramic views.  All the apartments were heated and cooled by a unique method of air circulation, supplied with filtered hot, cold, and ice water, and equipped with the gadgets of the latest technology.  Maid service and room service were available, as well as a hotel-like inventory of towels, napkins, dishes, silver (polished once a month by the staff), light bulbs, soap, and stationery.  It opened with 2500 rooms, 400 full baths and 600 additional toilets and sinks (one of the largest plumbing contracts in history), a banquet hall, grand ballroom, cafe, tearoom, English grill, a 500-seat dining room, writing rooms, a palm court, a Turkish bath, the world's largest indoor swimming pool and a lobby fountain with live seals.  The Ansonia was built by William Earle Dodge Stokes, the Phelps-Dodge copper heir and it was named for his grandfather, the industrialist Anson Greene Phelps.  He imported a French architect, Paul E. M. Duboy, best known as the architect of the Soldiers' and Sailors' Monument on Riverside Drive, to design the grandest hotel in Manhattan.  Standard guestroom furnishings included specially-woven Persian carpets; ivy patterned "art glass" windows and domed chandeliers inset with mosaic tiles.  When it officially opened on April 19, 1904, The Ansonia was "the monster of all residential hotel buildings" according to the New York World.
 
In what might be the earliest harbinger of the current developments in urban farming, Stokes established a small farm on the roof of the hotel. He had a Utopian vision for the Ansonia ̶  that it could be self-sufficient, or at least contribute to its own support ̶  which led to perhaps the strangest New York hotel amenity ever: "The farm on the roof." As Stokes wrote years later, it "included about 500 chickens, many ducks, about six goats and a small bear." Every day, a bellhop delivered free fresh eggs to the tenants, and any surplus was sold cheaply to the public in the basement arcade.  Not much about this feature charmed the city fathers, however, and in 1907 the Department of Health shut it down.

3.  My Service as an Expert Witness

Since 1992, I have served as an expert consultant and/or witness in 35 hotel-related law suits.  Those cases involved the following subjects: 1) hurricane damage and business interruption claims 2) franchisor/franchisee disputes 3) management contract disagreements 4) wrongful deaths 5) fire and other catastrophes 6) slip and fall accidents.
 
As you know, a knowledgeable hotel expert can provide an attorney with thorough research, expert and careful report writing, compelling testimony and indispensable litigation support assistance.  Don't hesitate to contact me for any hotel-related case at www.stanleyturkel.com.

4. Quote of the Month

"Real equality is going to come not when a female Einstein is recognized as quickly as a male Einstein, but when a female schlemiel is promoted as quickly as male schlemiel."

                                                                                                                                Bella Abzug
                                                                                                                                U.S. Congresswoman
                                                                                                                                New York


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Contact: 

Stanley Turkel, CMHS, ISHC
917-628-8549
[email protected]
www.stanleyturkel.com


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Also See: Nobody Asked Me, But...No. 100; Hotel History: The Magic of 800-325-3535; Protect Yourself Against Fires; Litigation Support Services; My New Book; Quote of the Month / Stanley Turkel / April 2013

Nobody Asked Me, But...No. 99; Hotel History: 'Keyed-up Executives Unwind at Sheraton'; Creation of the Havana Hilton Hotel; Litigation Support Services; My New Book; Quote of the Month / Stanley Turkel / March 2013

Nobody Asked Me, But...No. 98; Yes, There is Such a Thing as Fair Franchising; Fitness Center in a Hotel Room; Hotel History: Hotels on Wheels; Quote of the Month / Stanley Turkel / January 2013

Nobody Asked Me, But...No. 97; One Hundred Years Ago; Hotel History: The Moulin Rouge Hotel & Casino; A Record Year for New York Tourism; Quote of the Month / Stanley Turkel / January 2013

Nobody Asked Me, But...No. 96; Superstorm Sandy Storms Into the Northeast; Disaster Economics; Hotel History: The Hotel Jerome; Litigation Support Services; Quote of the Month / Stanley Turkel / December 2012

Nobody Asked Me, But...No. 95; Strong Growth in NYC Demand, ADP and RevPAR; Dear Waldorf, Mummy Stole Your Teapot Back in 1935; Quote of the Month / Stanley Turkel / November 2012

Nobody Asked Me, But...No. 94; Are You Better Off Now Than Four Years Ago; The Beat Goes On; Hotel History: Shattuck Plaza; Quote of the Month / Stanley Turkel / October 2012

Nobody Asked Me, But...No. 93; July Breaks U.S. Hotel Occupancy Record; 65-and-Older Population Soars; Hotel History: Hotel New Netherland / Stanley Turkel / September 2012

Nobody Asked me, But...No. 92; Better Than Expected; More New Hotel Brands; Hotel Room Cleanliness; Lawsuit To Remove Hammons CEO Dowdy; Hotel History: U.S. Grant Hotel; Quote of the Month / Stanley Turkel / August 2012

Nobody Asked me, But...No. 91; Drop In European Travel to the U.S.; AAHOA Needs to Level the Playing Field; Expand the Javits Center; At Long Last, Cleaner Hotel Rooms; Litigation Support Services; Quote of the Month / Stanley Turkel / July 2012

Nobody Asked me, But...No. 90; Governor Cuomo's March of Folly; Origin of Memorial Day; Hotel History: Fisher Island Hotel & Resort; Quote of the Month / Stanley Turkel / June 2012

Nobody Asked me, But...No. 89; The Beat Goes On; Good News: U.S. Hotel Profit Recovery; Surprise: Nearly Half of NYC Hotel Developments are Outside Manhattan; Hotel History: The Mission Inn, Riverside, CA; Quote of the Month / Stanley Turkel / May 2012

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