Data range spans across May to July 2013, starting from the second week of May (all rates in US dollars and for two adults on one-night stay)
Performance Facts:
In Price Trends report Rate Rate trends over the next three months show relatively minor variations in the three locations included in the report. All hotel categories in Bali are showing slight increases in median rates whereas the trends in Bangkok and Hong Kong are flat. The widest range of rates (shown by the difference between minimum and median numbers) is seen in Bali where rates range from a minimum of $59 to a median value of $266 for 5-star hotels; conversely, rate ranges are much narrower in Hong Kong.
In Parity Trend report There is wide variability in the level of rate parity between hotel websites and OTAs for the period of the report. In Mumbai, more than 40% of 4-star and 5-star hotels are maintaining parity. More than 25% of 4-star hotels measured in Bali, Beijing, Hong Kong, New Delhi and Shanghai are also in parity. Mumbai and Delhi also show a significant proportion of hotels with rates cheaper on their brand website and Penang also reflects this in the 5-star market. In the majority of other locations the largest proportion of the cheapest rates was to be found on the OTA sites: 5-star hotel rates sampled in Singapore were almost entirely found to be lower on the OTAs. When rates are consistently lower on OTAs this tends to reinforce consumer behaviour in the direction of finding the cheapest rate; hotels may choose to change the balance and take more control by identifying overall distribution costs and by finding ways to differentiate the products they offer through their websites.
About RateGain: RateGain is a leader in hospitality technology solutions for seamless electronic distribution (channel management), revenue management decision support and brand engagement (reputation to revenue conversion) helping customers around the world to streamline their operations and sales. Since its inception in 2004, RateGain’s expertise in innovating solutions for the dynamic hospitality ecosystem has resulted in continuous growth and an established position as a thought-leader and trendsetter in the marketplace. For more information visit us at www.rategain.com