News for the Hospitality Executive |
North Central Group also implemented the hotel WebSpace online marketing and internet prospecting solution that aligns properties with local events to increase transient business. “North Central Group’s general managers are trained on how to use hotel WebSpace to build local event landing pages,” Mrs. Guimond said. “hotel WebSpace is an internet marketing solution that drives more bookings for our properties. Our hotels can quickly create customized search-engine optimized landing pages aligned with local events that attract visitors to their region. The solution brings us rack-rated leisure business by linking our hotels in each market to events that attract travelers. These travelers would likely not have come to our hotels without the system.” Mrs. Guimond noted that the hotel WebSpace landing pages show information about the local event with a map and graphic along with the property’s name, distance from the event, and a convenient ‘book it’ button to simplify reservation booking. With 31 properties implementing new sales and web marketing systems, training for executives and staff was a priority for NCG. “We wanted our property teams to understand how valuable the new systems were to their sales,” said Mrs. Guimond. “Training from hotel SystemsPro came at no additional cost and was excellent. Our staff could take online classes any time to fit their schedule. The personal instruction helped our people learn how to use hotel SalesPro and hotel WebSpace quickly.” hotel ServicePro is also used by the operations side of the organization at all hotels. It enables NCG to deliver an outstanding guest experience and maintain property value. It provides staff with special service requests to engage closely with guests and proactively meet their needs throughout their stay. hotel ServicePro tracks preventive maintenance schedules and safety inspections, maintains equipment records, and expedites guest requests. NCG installed hotel ServicePro in 2011. About The North Central Group Founded in 1981 by Chairman David Lenz, The North Central Group is one of America’s foremost developers, owners, and operators of focused-service and extended-stay hotels. Its 26 company-owned hotels are primarily located in the Southwest and Midwest, concentrating on upscale select service hotels within the Hilton and Marriott family. For information go to http://www.ncghotels.com/ About hotel SystemsPro
hotel SystemsPro is a technology innovator operated by hospitality professionals that helps clients increase sales, reduce operating costs and efficiently manage assets. The company’s suite of high performance, web-based, true enterprise property solutions include extensive reporting capabilities to empower hotel teams to generate revenue via tools that cost-effectively provide a higher quality guest experience. hotel SystemsPro solutions scale across all properties and any flag. They evolve to assist hotel professionals in meeting their markets’ ever-changing needs. Whatever the size of the property or its challenges, hotel SystemsPro solutions do the heavy lifting for hotel operators to streamline operations and boost staff productivity and profitability. Products include: hotel SalesPro - A multi-property, mobile-ready web-based sales and catering system that provides scalable functionality and a wide variety of reporting options that increase sales efficiency for hotel chains and independent properties. hotel ServicePro - An economical hotel maintenance solution that preserves property asset value and improves guest service. It automates the communication, scheduling, tracking and reporting of tasks that surround best practices, guest requests, safety requirements, preventive maintenance and equipment management. hotel WebSpace - An online marketing solution that enables properties to increase their web presence and convert browsers to buyers on search engines like Google, Yahoo and Bing. For more information, please visit www.hotelsystemspro.com. |
Contact: The North Central Group 1600 Aspen Commons, Suite 200 PO Box 620994 Middleton, WI 53562-0994 Phone: 608-836-6060 Fax: 608-836-6399 Email: [email protected] Edie Chandler Lowe Senior Vice President 280 Interstate North Circle, Suite 600 Atlanta, GA 30339 Phone: (770) 303-9911 or Toll free: (877) 263-3645 Email: [email protected] www.hotelsystemspro.com Media Contact: Julie Keyser-Squires, APR Softscribe Inc. 180 River Springs Drive NW Atlanta, GA 30328 Phone: (404) 256-5512 Email: Julie(at)softscribeinc.com www.softscribeinc.com |