SAN FRANCISCO (April 5, 2013) – W San Francisco is pleased to announce the appointment of Roger Huldi as the hotel’s new General Manager.  A seasoned hospitality operations leader, Huldi brings with him more than 20 years of leadership experience with Starwood Hotels and Resorts Worldwide – and with a great passion for the W brand in particular.
 
Huldi makes a most welcome return to W San Francisco, where he served as Director of Operations for three years before becoming the General Manager of W Silicon Valley in 2007.  Prior to that, Huldi excelled in several key roles at Starwood properties in California, Hawaii and Switzerland, including Director of Food & Beverage at the Westin Maui Resort & Spa in Lahaina, in 2004 and at the Sheraton San Diego Hotel and Marina, where he joined in 2001 after serving as Director of Outlets at the Westin Maui Kaanapali and as Food and Beverage Manager at the Hilton Waikoloa Village.  He began his career with Starwood in 1991, working in the Food & Beverage department at the Sheraton Mirage Resort in Port Douglas, Australia.  Huldi’s dedication to the Starwood brand extends to the Sheraton Denver, where he most recently served as Task Force General Manager before returning to San Francisco to assume his new role.
 
“I am thrilled to be welcomed back to W San Francisco with such eager, open arms by my colleagues and the Bay Area community,” said Huldi.  “This hotel is one of a kind, a true urban hotspot with luxury offerings, a devout following and wonderful surprises at every turn.  I am already immersed in planning and programming for new initiatives and bigger endeavors beginning in 2013.”
 
W San Francisco – located in the city’s white-hot SoMa neighborhood – comprises state-of-the-art meeting rooms, stunning banquet spaces, more than 400 guest rooms, two lively bars and its year-old concept restaurant, TRACE, which offers an enriching and thoughtful culinary experience by combining the vibrant, local personality of the Bay Area with a dedication to socially responsible food.  The urban luxury hotel features a contemporary design aesthetic and offers spectacular views as well as a forward-thinking approach to green activities and sustainability.
 
More information and reservations are available at www.wsanfrancisco.com or (415) 777-5300.
 
About W San Francisco
Located in the heart of the SoMa district, W San Francisco is the ultimate urban oasis, with panoramic views of the city’s skyline and a breathtaking view of the Bay Bridge.  W San Francisco’s chic and contemporary style is mixed with Asian influences and whimsical touches such as Chinese checker boards and framed origami butterflies made from old San Francisco trolley tickets, symbolizing the hybrid of an iconic American city and its marriage with Asian culture.  With over seven state-of-the-art meeting room and banquet spaces, W San Francisco can accommodate every meeting planner’s needs.  The Living Room and meeting rooms include chic metro sleeping pods and a glowing fireplace, a perfect gathering spot for cocktails or an energizing place to work.  Centrally located and minutes from Union Square, W San Francisco is in a prime location that is walking distance to key interest points such as the San Francisco Museum of Modern Art, Yerba Buena Gardens, and the waterfront.  A favorite venue for art exhibitions, film screenings, fashion gatherings and music events, W San Francisco has firmly established itself as the most hip, stylish and forward-thinking luxury hotel in the city.  www.whotels.com/sanfrancisco