Fort Worth, TX — April 2, 2013 — Following a successful inaugural event in 2012, Digital Alchemy and GCommerce today announced that the second annual Hospitality Marketing Exchange (HME) will take place May 8-9, 2013, at the Sonesta Bayfront Hotel Coconut Grove in Miami. This full-day interactive hospitality summit will address online planning and execution as it pertains to new ideas to drive revenue, search marketing, the value of social sharing, and much more. Valuable opportunities to network with industry leaders and peers will be offered during the welcome reception the evening before as well as through the next day. Registration is required and can be completed online by clicking here or visiting www.hospitalitymarketingexchange.com.

Filling the gap in online marketing execution
The Hospitality Marketing Exchange was created in order to fill the educational gap that hoteliers experience when marketing their properties through Internet-based tools, such as email marketing and social media channels. From addressing the continued shift of global consumers to increasing online activity, the HME summit will provide hoteliers with the education and tools needed to understand which activities provide the best return on investment and how to successfully implement them.

“We were thrilled with the results and feedback from our inaugural summit last year, and we are looking forward to bringing the next event to Miami this year,” says Don Hay, Digital Alchemy CEO. “It is no secret that consumers have embraced the online culture and are doing much of their research, decision making, and reservations online. The Hospitality Marketing Exchange is the perfect venue for professionals to hone skills and techniques that will best position them for success, both now and in the future.”

Conference agenda:
Loren Gray, Director of eCommerce, Ocean Properties, Ltd., will kick off the event as keynote speaker. 
                                 
Other topics to be discussed during the summit include, but are not limited to:

• The Value of Social Sharing
• The State of Search Marketing
• The Power of Taking Search Local
• The Ever-changing Landscape of Hotel Rewards Programs
• Integrating Email, Mobile and Social to Drive New Revenue
• Upselling Your Way to New Revenue
• Get the Edge in Hotel Profit Optimization

"HME Miami will bring together hoteliers and the thought leaders of the industry to collaborate on emerging marketing trends. The digital marketplace is dynamic and constantly evolving. HME Miami is the perfect forum to educate hoteliers on this dynamic ecosphere of digital marketing opportunities to find the right strategic and tactical approach to claim more market share," says Chris Jackson, President of GCommerce.

How to Register:
To register for the Hospitality Marketing Exchange online or for more information, please visit: http://hospitalitymarketingexchange.com.  Early-bird rates are available now through April 15.

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit www.Data2Gold.com.
 
GCommerce | GCommerce is a digital marketing company serving the hospitality, travel, and resort real estate industries since 2002. They combine high tech, cutting-edge strategies with high-touch, hands-on service to achieve dramatic results. They provide customized strategies and tactics that drive premium results to meet the unique needs of each client. Each service is designed to work in symphony with a global strategy to gain both awareness and sales results through the web. The team thrives in the core competencies of Interactive Strategy, Website Development, Search Engine Optimization & Marketing, Social Media Marketing, Online Media Services, and Merchandising and Distribution. For more information, visit .
 
Sonesta Bayfront Hotel Coconut Grove | Sonesta Bayfront Hotel Coconut Grove is a green-friendly, 22-story boutique-style hotel, known for its chic and contemporary allure befitting Coconut Grove’s trendy vibe. It is located at 2889 McFarlane Road and just steps away from the fashionable shopping, dining and nightlife of CocoWalk and minutes away from Coral Gables, downtown Miami, Key Biscayne and South Beach. The hotel is a member of the State of Florida’s Green Lodging Program. It offers 205 generously sized guest rooms and suites showcasing sweeping vistas of Biscayne Bay or Coconut Grove, stylish décor, and complimentary Wi-Fi. The hotel is also home to the award-winning Panorama Restaurant & Sky Lounge, known for its Peruvian cuisine. For more information, visit http://www.sonesta.com/CoconutGrove/.