News for the Hospitality Executive |
NYC
& Company’s Successful Marketing Strategy; Quote of the Month
By Stanley Turkel, CMHS, ISHC
March 1, 2012 1. Choice’s Settlement with
AAHOA: Things Are Seldom What They Seem:
Skim Milk Masquerades As Cream
Skim Milk: The option
to select an exclusive territory
applies only to new applicants not to
Choice’s 6100 existing franchisees.
Skim Milk: CHOC is an
entity which is completely
controlled and funded by Choice Hotels
International. Its name (Choice Hotel Owners Council) is an
oxymoron.
2% Milk The elimination of
the 80% RevPAR
requirement appears to be a genuine benefit except for the
inherent unfairness of impact studies.
Skim Milk:
If the training and vetting process of new
impact consultants needs Choice’s approval,
the impact process will continue to be strongly one-sided in Choice’s
favor.
Skim Milk:
In practice, Choice’s policy is ‘poor faith and
unfair dealings’
Skim Milk: Letting
Choice commission (and monitor) such
a study about CHOC almost guarantees the
outcome. There will be no fully
independent CHOC organization. If Choice franchisees want
a fully independent
CHOC, there must be complete separation of
CHOC from Choice with separate office location, funding solely from the
franchisees, and independent Chief Executive
selected by CHOC members only.
Conclusion:
AAHOA capitulated too easily and let Choice
off the hook
2. Don’t Demolish the Javits
Center
a.
the destruction of the Javits Center
b.
the destruction of Madison Square Garden c. construction of a new
Madison Square Garden at the southern end of the Javits
site at 34th
Street and 11th Avenue
d. construction of a new Penn Station in the space now occupied by Madison Square No amount of windy rhetoric by Kimmelman can justify his wrong-headed and destructive recommendations. The upheaval that would be caused by these recommendations would be catastrophic to the city’s economy. West Side traffic would be impassable for a decade or more. Kimmelman’s argument that to move the Garden now is about looking ahead to a booming new West Side.” and “a light-filled Penn Station, a monument to the city’s best self and biggest dreams, should become its gateway” is so impractical as to become a caricature. Instead, here is
a far more
realistic series of well-thought out steps:
3. NYC & Company’s
Successful Marketing Strategy NYC & Company is New York’s official marketing, tourism and partnership organization. Its mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world. With the launch of major interactive initiatives- including nycgo.com and the Official NYC Information Center- NYC & Company becomes the ultimate resource for visitors and residents to find everything they need about what to do and see in New York City. Hundreds of students from the NYU Tisch Center for Hospitality, Tourism and Sports Management heard the executive team from NYC & Company report that in 2011:
4. Quote of the Month “The man who can
smile when things
go wrong has thought of someone he can blame it on" New
York Times Book Review (12/4/11) “They were, by
definition built to last, and many of them did. In
“Built To Last: 100+ Year-Old Hotels in New York”
(AuthorHouse),
Stanley Turkel, who (works) in the hotel industry, brings them to life
again as
they were originally envisioned.
In this passionate and
informative book, dotted with (antique postcards), he begins by
recalling six
classics that figured in his early career, then quotes an 1872
guidebook that
proclaims New York “the paradise of hotels.” From the Aberdeen to the
Wolcott,
the hotels he features- some built as apartment hotels, some converted
to
apartments- were mostly constructed in the ensuring decades. Some, fortunately are now officially
landmarks.”
To order a
copy, visit www.centuryoldhotelsinnewyork.com.
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Contact: Stanley Turkel, MHS, ISHC 917-628-8549 [email protected] www.stanleyturkel.com
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