Starwood Hotels & Resorts Unveils New Guestroom
Designs for Westin and Sheraton Hotels
Westin Guestrooms Embrace Natural
Elements, Sheraton Introduces
a Classical Revival Scheme and
Residential Feel
WHITE PLAINS, N.Y.-October 12, 2010 - Today, Starwood Hotels & Resorts
Worldwide, Inc., (NYSE:HOT) announced that it is applying its industry
leading, design-driven approach to its two largest brands with the debut
of new guestroom designs for Westin and Sheraton hotels. The new room schemes,
from furniture to textiles, were custom-created by Starwood�s in-house
Brand Design team led by Erin Hoover, Vice President of Design. With a
background in fashion, fine art and industrial design, the team applied
key learning�s from extensive in-room behavior research which indicated
a desire for a greater level of stylish functionality - resulting in design
specifically targeted to address some of traveler�s biggest pet peeves.
The new room designs will be featured in new hotels and renovation projects
globally across both brands.
The new Westin and Sheraton guestrooms are highly functional, globally
relevant and designed to reflect each brand�s distinct personality. Inspired
by natural elements and featuring neutral color palettes, natural woods
and stone the new Westin rooms bring to life the brand�s philosophy of
preserving wellness on the road in three dimensions and evoke a sense of
balance. The design team used Sheraton�s storied history as a global industry
icon to serve as inspiration for the brand�s new guestrooms, which portray
a sense of occasion and heritage by utilizing rich color palettes with
pops of accent colors and modern interpretations of classic herringbone,
basket-weave and geometric patterns.
Finally! Somewhere to Put the Room Service Tray�
Both new room schemes blend great design with intuitive functionality
to provide a welcome solution for many of traveler�s top pet peeves. No
more crawling on hands and knees to find a free outlet, gone are the luggage
racks of yesteryear and finally, somewhere to put the room service tray.
Key highlights include:
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Custom Westin-designed accent table that folds out to fit a room-service
tray or laptop, and folds closed to occupy a smaller space. With a quick
flip the multi-use table can serve as a working area for an impromptu laptop
session or transform into an intimate table for in-room dining.
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Custom Sheraton-designed bedside tables with built-in outlets that face
beds, facilitating easy computer and electronics charging use.
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Expanded Westin closet includes shelves and the mini bar, freeing valuable
room space and reducing clutter.
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Westin upholstered bench that can double as a luggage rack and is easily
stored under the television console and oversized signature Sheraton armchairs
with ottomans stored beneath seats, creating additional living area space.
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Sheraton rooms feature an LED nightlight, allowing guests to find their
way in an unfamiliar space without turning on the lights and the new Westin
rooms incorporate strategically-placed, adjustable LED reading lights in
the headboard.
Westin Goes Green - Eco-Friendly Guestrooms Designed to Inspire Balance
Westin�s
two new room designs � Westin Classic and Westin Modern � stay true to
the brand�s commitment to wellbeing by incorporating subtle design cues
tied to the elements of nature with a hint of modernism. The new rooms
also represent a 60% growth in sustainability, utilizing eco-friendly materials
such as energy-conserving LED and CFL lights, water conserving low flow
plumbing and recycle-able carpet pads, low VOC finishes for casegoods and
GreenGuard certified solar shades. With new builds comprising 95% of the
hotels in Westin�s pipeline, the new room designs will play a pivotal role
in reinforcing the brand�s identity and wellness strategy. Both new design
schemes reflect a simple, refined elegance that provide guests with soothing
environment that allows them to relax and be at their best.
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Westin Classic takes inspiration from forms of Art Deco. The visual vocabulary
is grounded in classicism but modernized through the selection of furniture
pieces and color palette. Materials featured in the new room reference
those found in natural settings including open grained walnut stained a
dark chocolate brown with a satin finish and soft tones inspired by the
outdoors.
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Westin Modern has a contemporary, timeless sensibility without being trendy.
Concise, linear qualities give the modern scheme an architectural feel.
The guestroom is softened with organic textures that have subtle patterns
and sustainable materials that are neutral in color.
Sheraton New Designs a Modern Interpretation of Timeless Classics with
a Residential Feel
For the Sheraton brand�s two new designs � Sheraton Revival and Sheraton
Heritage � the design team incorporated current fashion and lifestyle trends
that highlight heritage and pay homage to the brand�s rich, 75 year storied
history. The result is a classic design concept that is approachable and
refined with a modern twist. The new Sheraton rooms also feature eco-friendly
materials including CFL lighting features and low-flow plumbing. Gallery-framed
artwork is thoughtfully arranged in vignettes to convey a residential feel.
The new Sheraton interiors were designed to be warm and welcoming with
a decidedly modern look and feel.
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Sheraton Revival is inspired by the Regency Revival of the early 20th century.
Furniture profiles have curved corners and textiles have curved interlocking
patterns � all of which are complemented by the design�s rich color palette
of camel and tan with accents of plum and black.
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Sheraton Heritage is inspired by the historic Regency period of the late
18th and early 19th century, when Thomas Sheraton created timeless furniture
designs that are still used in interiors today. Notched arch details are
featured in most furnishings and complemented by geometric patterns in
the room�s textiles and carpets.
The first Westin hotels to showcase the new room designs will be the Westin
Phoenix, which is scheduled to open February 2011; and the Westin Gaslamp
Quarter in San Diego, which will complete a full renovation including rooms
in early 2011. The first Sheraton hotels to feature the new room design
are the Sheraton Red Deer in Alberta Canada and the Sheraton Syracuse University
Hotel & Conference Center which are scheduled to be renovated in early
2011.
Sheraton Debuts New Designs - A Modern Interpretation of Timeless Classics
with a Residential Feel (Photo: Business Wire)
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with 1000 properties in nearly
100 countries and territories with 145,000 employees at its owned and managed
properties. Starwood Hotels is a fully integrated owner, operator and franchisor
of hotels, resorts and residences with the following internationally renowned
brands: St. Regis®, The Luxury Collection®, W®, Westin®,
Le Méridien®, Sheraton®, Four Points® by Sheraton, and
the recently launched Aloft®, and Element SM. Starwood Hotels also
owns Starwood Vacation Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6463253&lang=en