News for the Hospitality Executive
Designs for Westin and Sheraton Hotels
Westin Guestrooms Embrace Natural
Elements, Sheraton Introduces
WHITE PLAINS, N.Y.-October 12, 2010 - Today, Starwood Hotels & Resorts Worldwide, Inc., (NYSE:HOT) announced that it is applying its industry leading, design-driven approach to its two largest brands with the debut of new guestroom designs for Westin and Sheraton hotels. The new room schemes, from furniture to textiles, were custom-created by Starwood’s in-house Brand Design team led by Erin Hoover, Vice President of Design. With a background in fashion, fine art and industrial design, the team applied key learning’s from extensive in-room behavior research which indicated a desire for a greater level of stylish functionality - resulting in design specifically targeted to address some of traveler’s biggest pet peeves. The new room designs will be featured in new hotels and renovation projects globally across both brands.
The new Westin and Sheraton guestrooms are highly functional, globally relevant and designed to reflect each brand’s distinct personality. Inspired by natural elements and featuring neutral color palettes, natural woods and stone the new Westin rooms bring to life the brand’s philosophy of preserving wellness on the road in three dimensions and evoke a sense of balance. The design team used Sheraton’s storied history as a global industry icon to serve as inspiration for the brand’s new guestrooms, which portray a sense of occasion and heritage by utilizing rich color palettes with pops of accent colors and modern interpretations of classic herringbone, basket-weave and geometric patterns.
Finally! Somewhere to Put the Room Service Tray…
Both new room schemes blend great design with intuitive functionality to provide a welcome solution for many of traveler’s top pet peeves. No more crawling on hands and knees to find a free outlet, gone are the luggage racks of yesteryear and finally, somewhere to put the room service tray. Key highlights include:
Westin’s two new room designs – Westin Classic and Westin Modern – stay true to the brand’s commitment to wellbeing by incorporating subtle design cues tied to the elements of nature with a hint of modernism. The new rooms also represent a 60% growth in sustainability, utilizing eco-friendly materials such as energy-conserving LED and CFL lights, water conserving low flow plumbing and recycle-able carpet pads, low VOC finishes for casegoods and GreenGuard certified solar shades. With new builds comprising 95% of the hotels in Westin’s pipeline, the new room designs will play a pivotal role in reinforcing the brand’s identity and wellness strategy. Both new design schemes reflect a simple, refined elegance that provide guests with soothing environment that allows them to relax and be at their best.
For the Sheraton brand’s two new designs – Sheraton Revival and Sheraton Heritage – the design team incorporated current fashion and lifestyle trends that highlight heritage and pay homage to the brand’s rich, 75 year storied history. The result is a classic design concept that is approachable and refined with a modern twist. The new Sheraton rooms also feature eco-friendly materials including CFL lighting features and low-flow plumbing. Gallery-framed artwork is thoughtfully arranged in vignettes to convey a residential feel. The new Sheraton interiors were designed to be warm and welcoming with a decidedly modern look and feel.
About Starwood Hotels & Resorts
Starwood Hotels & Resorts
|Also See:||The New Microtel Suite Prototype an Outgrowth of Interior Design Students at the Savannah College of Art and Design, Microtel Franchisees and Guests; A New Standard for Economy Hotels / November 2007|