News for the Hospitality Executive
By Dr. Diana Driscoll, October 25, 2010
For those in hospitality, 2010 is a year to remember;
We told each other, “Things are brighter, recovering, alibi slowly.”
So we studied, we learned, we reached out to each other.
We needed experts to help us (insert shameless plug here),
We cheered the signing of HR5297;
Only with time will we know – will the banks now lend?
At first blush, hotels live in the land of lending plenty,
So we continued to learn, we got aggressive, slashed our costs;
“Only a flesh wound,” we said, and undaunted, we learned “green.”
As a LEED AP B, D + C (so many letters – too many!),
You can “Go Green Gradually®” – with tremendous energy conservation
No need to do it all overnight, ROI’s are important, don’t go crazy,
LEED points in building codes? Green government mandates? I have seen
Start with a mission statement – make some goals, learn your carbon
We’re watching every dime now, and battling with Expedia.
It’s OK, it’s fun, it’s necessary, don’t get bitter.
You don’t need to do it all – social media is vast -- but pay attention.
We still have many challenges – PIP’s, OTA’s, and our loans to name
Families need to see the world and kids love to travel.
Hotels shall live on, of that I am certain.
We’ve all had people to help us – to grow, to laugh; for me, there were
Josiah, Rich, Ted and someone from Heaven,
©Ridgeline Hospitality, LLC 2010
Diana Driscoll, LEED AP B, D + C (“green” specialist in Building, Design
and Construction) works with hotel developers on both their social media
presence and their LEED, Energy Star, and other sustainability efforts.
As CEO of Ridgeline Hospitality, LLC, and the founder of HotelRescue®,
she heads up a team of experts to offer immediate assistance to hoteliers
in this tough economic climate. Her message? “Go Green Gradually®!”
Philanthropy plays a large role in her work, as does public speaking and
|Also See:||Lowering Hotel Operating Costs – There is a Gold Mine Surrounding You / Diana Driscoll / September 2010|
|Hoteliers - Lending Headaches? Changes in SBA Lending Deserve Your Attention / Diana Driscoll / August 2010|