Hotel Online
News for the Hospitality Executive



Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone,
embraces ZDirect leading eCRM technology

 
New Orleans, LA., March 8, 2010 – The Hotel Monteleone, named a 2009 Bronze Adrian Award winner by HSMAI, Hospitality Sales & Marketing Association International, for outstanding achievement in web marketing has taken new steps to remain on the forefront of electronic marketing by choosing ZDirect to manage its eCRM platform.  “The Hotel Monteleone is honored to be recognized for its marketing efforts,” says Andrea Thornton, Director of Sales and Marketing at Hotel Monteleone. “We pride ourselves on using the best services and technology to engage our customers and ZDirect is playing a significant role in that responsibility.” 
 
Since the installation of both the ZMail® and RezQueue® platforms in late 2009, ZDirect has centralized and streamlined Hotel Monteleone’s electronic marketing databases, enabled highly personalized automated pre & post stay communication and has provided a stable environment to communicate with their guests in an extremely relevant manner.   Ms. Thornton continues, “Using ZDirect services, we have also been able to hone in and communicate more effectively with our corporate partners, event planners and travel agents to send custom messages all based on preferences.   Ultimately we love the service they provide, their staff takes customer service seriously, and it shows.”
 
Says ZDirect’s President Hayes Thomas, “Our support executives serve as consultants to guide hoteliers down the path of a new paradigm of electronic customer relationships.  We also recognize that the client often desires a real, live, responsive client service representative who will listen and help them get results.  Our approach with Hotel Monteleone is just that, extremely personal; where we can engage with their marketing ideas and achieve the satisfaction they envision using our eCRM functionality.  We are proud to work with this fine historic property in New Orleans, Hotel Monteleone.”

About Hotel Monteleone, New Orleans, LA
Since 1886, the Hotel Monteleone, www.hotelmonteleone.com, has proudly stood as one of the first landmarks in the famous French Quarter.  The hotel is the Quarter’s largest full-service hotel, featuring 600 comfortable, luxurious guestrooms and suites.  Hotel Monteleone is within walking-distance of some of New Orleans most famous attractions and is conveniently located eleven miles from the Louis Armstrong International Airport.  Hotel Monteleone is a member of the Preferred Hotels® & Resorts, a three-time AAA Four Diamond award-winner, and has won the J.D. Power and Associates Upscale Hotel Award for “An Outstanding Guest Experience” for the past three years.

To learn more about Hotel Monteleone, please contact Media Contact Linzy Roussel Cotaya at 504-324-4242 or Linzy@gambelcommunications.com.

About ZDirect
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes email communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts.  With ZDirect's patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send "intelligent," targeted, highly personalized emails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure emails. The ultimate goal: convert leads and previous guests into long term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
 
ZDirect is an Enterprise Email Service Provider (ESP) specifically for the Hospitality Industry  and the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services.

For more information visit www.zdirect.com, or contact:
Doug Reinmuth, VP of Sales at 954-458-1669 x109 dreinmuth@zdirect.com 
Bob Fill, Chief Strategy Officer at 954-458-1669 x102, bob@zdirect.com.

.
Contact:

ZDirect
Intelligent eCRM Solutions
for Hotels and Resorts

Bob Fill Chief Strategy Officer
bfill@zdirect.com 
 (954) 458-1669 x102
Web Site:  www.zdirect.com
 
Doug Reinmuth, VP of Sales
dreinmuth@zdirect.com
(954) 458-1669 x109 
 
 
Also See: London’s Cavendish Hotel selects ZDirect eCRM platform to increase loyalty and generate online business / March 2010

Xotels chooses ZDIRECT as eCRM Solution for its European Hotels / July 2009

ZDirect, Inc. Awarded Patent Covering Widely Used Online Email Marketing Technology / June 2009

ZDirect’s eCRM platform launched by Orient Express - North America / June 2009

Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions / June 2009

ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform / May 2009

Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.