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New Orleans, LA., March 8,
2010 – The Hotel Monteleone, named a 2009 Bronze Adrian Award winner by
HSMAI,
Hospitality Sales & Marketing Association International, for
outstanding
achievement in web marketing has taken new steps to remain on the
forefront of
electronic marketing by choosing ZDirect to manage its eCRM
platform.
“The Hotel Monteleone is honored to be recognized for its marketing
efforts,”
says Andrea Thornton, Director of Sales and Marketing at Hotel
Monteleone. “We
pride ourselves on using the best services and technology to engage our
customers and ZDirect is playing a significant role in that
responsibility.” Since the installation of both the ZMail® and RezQueue® platforms in late 2009, ZDirect has centralized and streamlined Hotel Monteleone’s electronic marketing databases, enabled highly personalized automated pre & post stay communication and has provided a stable environment to communicate with their guests in an extremely relevant manner. Ms. Thornton continues, “Using ZDirect services, we have also been able to hone in and communicate more effectively with our corporate partners, event planners and travel agents to send custom messages all based on preferences. Ultimately we love the service they provide, their staff takes customer service seriously, and it shows.” Says ZDirect’s President Hayes Thomas, “Our support executives serve as consultants to guide hoteliers down the path of a new paradigm of electronic customer relationships. We also recognize that the client often desires a real, live, responsive client service representative who will listen and help them get results. Our approach with Hotel Monteleone is just that, extremely personal; where we can engage with their marketing ideas and achieve the satisfaction they envision using our eCRM functionality. We are proud to work with this fine historic property in New Orleans, Hotel Monteleone.”  Since
1886, the Hotel Monteleone, www.hotelmonteleone.com,
has proudly stood as one of the first landmarks in the famous French
Quarter. The hotel is the Quarter’s largest full-service hotel,
featuring
600 comfortable, luxurious guestrooms and suites. Hotel
Monteleone is
within walking-distance of some of New Orleans most famous attractions
and is
conveniently located eleven miles from the Louis Armstrong
International
Airport. Hotel Monteleone is a member of the Preferred
Hotels®
& Resorts, a three-time AAA Four Diamond award-winner, and has won
the J.D.
Power and Associates Upscale Hotel Award for “An Outstanding Guest
Experience”
for the past three years.To learn more about Hotel Monteleone, please contact Media Contact Linzy Roussel Cotaya at 504-324-4242 or Linzy@gambelcommunications.com  Based in Miami, Florida, ZDirect, Inc. is the
preeminent provider of electronic
marketing and eCRM solutions for the hospitality and resort industry.
For
ZDirect’s product offering, the company takes email communication
technology to
a whole new level of effectiveness by giving hotel managers a powerful
way to
impact relationships with their previous guests and inquiry base.
ZMail’s suite
of tools empowers professional property managers to streamline their
entire
electronic and CRM marketing efforts.
With ZDirect's patented ZMail technology and expertise,
hoteliers are able to centralize all their databases, send
"intelligent," targeted, highly personalized emails to their guests
and subscriber list, and when they book, automatically send pre-arrival
and
post departure emails. The ultimate goal: convert leads and previous
guests
into long term loyal customers. The result is new revenue captured,
stronger
customer loyalty, expanded customer base, and increased return on
investment
through the reduction of traditional marketing costs via measurable
electronic
marketing. ZDirect is an Enterprise Email Service Provider (ESP) specifically for the Hospitality Industry and the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services. For more information visit www.zdirect.com, or contact: Doug Reinmuth, VP of Sales at 954-458-1669 x109 dreinmuth@zdirect.com Bob Fill, Chief Strategy Officer at 954-458-1669 x102, bob@zdirect.com. |