 Toronto, ON – March 1st, 2010 -- VFM
Leonardo, the leader in online visual content distribution for
hotels, has
launched a new episode on VTV Channel: The
Role of OTAs in the Travel Planning
Process with Chris Anderson,
Assistant Professor at the Cornell School of Hotel Administration.
Referencing
the results of a recent study, “The Billboard Effect,” which found that
hotels
that are listed on OTAs see increased reservations on their own sales
channels
(call centers, booking engines, etc.), Anderson offers tips on how to
use these
marketing vehicles to increase conversions. Learn the answer to the question: “What can I do to increase conversions?” Watch it now »
What is VTV Channel? VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel » About VFM Leonardo  VFM Leonardo is a technology leader
in online visual content management and distribution for the hotel
industry. VFM Leonardo's VScape® and VBrochure™ products leverage
the distribution capabilities of the VNetwork™, the most universally
accepted and largest online visual content distribution network for the
global travel industry. VFM Leonardo offers the most effective digital
asset management and online merchandising systems available today with
over 1,000,000 visual images (photos, virtual tours and videos) for
90,000 hotels worldwide currently in distribution across the VNetwork.
All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre,
Worldspan - as well as Pegasus source hotel visual content exclusively
through VScape. Tens of thousands of travel-related channels including
online travel agencies, travel research and supplier web sites, search
portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel,
Kayak, Google and more also source visual content through VScape, many
exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo. |
