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Developer Starwood Hotels & Resorts Tops Off  All Three of the 27-story Towers of its
St. Regis Bal Harbour Resort, One of the Largest Condo - Resort Projects
Under Construction in the Southeast U.S.

Plans Include 205 Hotel Rooms, 270 Residences and 37 Hotel Condominium Suites


BAL HARBOUR, Fla.- March 16, 2010 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) proudly announces that in less than 24 months since the implosion of the landmark Sheraton Bal Harbour, The St. Regis Bal Harbour Resort has completed vertical construction for all three of its 27-story towers. This is an impressive accomplishment and significant milestone in the development of what some industry experts estimate to be the largest, active residential-resort project in the Southeast United States.

“We are extremely pleased with the progress made to date”

Scheduled for completion in 2011, the luxury oceanfront resort and residences located directly across from the famous Bal Harbour Shops, has made a significant contribution to the Florida coastline. Setting a new standard for luxury living in South Florida, current plans for The St. Regis Bal Harbour Resort and The Residences at The St. Regis Bal Harbour Resort include 205 elegantly appointed guest rooms, 270 private residences, 37 hotel condominium suites, a 12,000 square foot Remede Spa, signature oceanfront restaurant, St. Regis wine bar, state-of-the-art meeting and event space, and secluded beachfront access across approximately nine acres of lush landscaping. Each residence and guest room boasts floor-to-ceiling windows and the residences feature expansive balconies measuring from 440 to more than 1,380 square feet to provide unparalleled views of the Atlantic Ocean and Biscayne Bay. With interior design by world renowned firm Yabu Pushelburg, The St. Regis Bal Harbour Resort will offer guests and residents modern sophistication, unparalleled luxury and bespoke service at one the best addresses in the world.

Following in the tradition of the iconic The St. Regis New York, The St. Regis Bal Harbour Resort will feature the famed hallmarks of St. Regis hotels including the legendary St. Regis Butler Service, bespoke guest experiences and luxury accommodations tailored to meet global travelers’ needs. Trained in the English tradition, the butlers provide ever-present, yet unobtrusive service while anticipating guests’ needs and customizing each guest's stay according to his or her specific tastes and preferences.

“Pinnacle properties like The St. Regis Bal Harbour Resort stand apart from other luxury resort communities or developments because they represent the best of everything, within the resort, the residences themselves and the surrounding community,” states John Manrique, Vice President of Sales & Marketing for The Residences at The St. Regis Bal Harbour Resort. He adds, “This is an unparalleled location, and our continuing progress and achievements such as topping-off have further fueled the sales interest and activity we are enjoying in 2010, as Clients seek to secure the best of our remaining residences.”

“We are extremely pleased with the progress made to date,” states Keith Fordsman, Vice President of Development for The St. Regis Resort Bal Harbour Resort, “and credit much of our success to a renowned global brand and talented development team. We are currently working with our future residents on their interior finish selections and design plans, and it is rewarding to see the excitement and enthusiasm they share with us for what will certainly be a major landmark.”

Located on more than 600 lineal feet of pristine beachfront, The St. Regis Bal Harbour Resort features private St. Regis residences ranging from one to four bedrooms comprised of 1,777 to 6,868 square feet and offer residents access to resort’s exclusive hotel services and amenities such as the St. Regis legendary Butler Service, access the resort’s signature Remede spa, pre-arrival grocery shopping, in-residence dining, private chauffeured transportation, housekeeping, and in-residence pet services. Residences are offered from $1.9 million, more information is available by calling 305.993.6000 or visiting online at www.StRegisBalHarbour.com.

The St. Regis Bal Harbour Resort will join a select portfolio of St. Regis hotels in the best addresses around the world including Aspen, Atlanta, Bali, Beijing, Bora Bora, Deer Crest, Houston, London, Monarch Beach, Mexico City, New York, Punta Mita, Rome, San Francisco, Shanghai, Singapore and Washington, D.C.

About St. Regis Hotels & Resorts
Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV, with the opening of the first St. Regis Hotel in New York City over a century ago, The St. Regis brand of hotels is known for its unique luxury dimension, customized service and refined elegance, in the best destinations worldwide. Plans for this brand to globally continue its legacy include long-awaited St. Regis properties in Bahia Beach, Puerto Rico, and Bal Harbour in the US and on the exclusive island of Bermuda. In Latin America, St. Regis will unveil new hotels and resorts in Buenos Aires and Kanai Riviera. In Asia, St. Regis has also announced plans to open properties in Bangkok, Chengdu, Kuala Lumpur, Lhasa, Nanjing, Osaka, Sanya Yalong Bay and Tianjin. In Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Cairo, Doha and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention, coveted locations and luxurious design. For more information on The St. Regis Hotels & Resorts, please visit the new www.stregis.com.

About The St. Regis Bal Harbour Resort
The St. Regis Bal Harbour Resort is located on Collins Avenue at the northern tip of Miami Beach. Current design plans include 270 ultra-luxurious residences, 37 condo-hotel suites, and 205 hotel rooms. Highlights include signature butler service, a 12,000-square-foot Remède® Spa and serene gardens with multiple pools, water features and sculptures. The St. Regis Bal Harbour Resort’s Sales Gallery is located at 1170 Kane Concourse, Suite 100, Bay Harbor Islands, FL 33154. Residences are offered from $1.9 million, more information is available by calling 305.993.6000 or visiting online at www.StRegisBalHarbour.com.

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Contact: 

St. Regis Public Relations
Daniella Weinberg, 212-380-4005
Daniella.weinberg@starwoodhotels.com

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Also See: Starwood and The Related Group Form a Joint Venture to Develop a New Build St. Regis Resort & Residences on the Existing Site of the Sheraton Bal Harbour / March 2005
Starwood Demolishing The 645-room Sheraton Bal Harbour, Issues Lay-off Notice for its 648 Workers; Will be Replaced with Three 27 story Towers with a 219 room St Regis Hotel, 24 fractionals, and 268 Condos / April 2007
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