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ASFONA Chooses The Loyalton Group as Associate Member
 
Scott Kurtz of The Loyalton Group welcomed as Honorary Board Member
of the Association of Starwood Franchisees & Owners – North America


Hastings, MN — March 22, 2010 — The Loyalton Group announced today that the Association of Starwood Franchisees & Owners – North America (ASFONA) has chosen The Loyalton Group as an Associate Member, and appointed The Loyalton Group’s director of client services, Scott Kurtz, as an Honorary Board Member. Founded in 1996, The Loyalton Group assists commercial and industrial businesses with identifying and securing deregulated energy sources to include daily invoice and utility expense management, budgeting, facility optimization and sustainability consulting.

“Optimizing energy efficiency and lowering energy usage and associated costs is a priority for the hotel industry today,” stated John Shingler, president of ASFONA. “In speaking with Scott, I realize the importance of having expert consultation on this complex topic. The Loyalton Group has demonstrated their knowledge and expertise through successful program implementations with many hotel properties, and we welcome Scott to the ASFONA group.”

ASFONA’s mandate is to interact with Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) in the development of brand policies, standards, technology and all other issues impacting its members businesses. The overall objective of ASFONA is to ensure that all ownership groups and specifically those in membership have a solid platform upon which owners and investors can work together with Starwood Hotels & Resorts’ senior management team in building the best and most successful brands in the hotel industry. In this capacity, each Honorary Board Member is invited to join together with the ASFONA Board of Directors and other invited hotel industry participants at strategic meetings held in North America throughout the year.

Associate membership in ASFONA is strictly limited, since membership is offered by invitation only. This exclusivity ensures that membership comprises only highly regarded providers of products or services to the hospitality industry.
    
“We are extremely honored to be invited into one of the industry’s premier associations, and welcome the opportunity to assist the ASFONA membership in their quest for energy efficiency and resource allocation,” stated Kurtz.

For more information regarding The Loyalton Group, please contact Michelle Irving at (936) 582-7749 or visit www.loyaltongroup.com.

About The Loyalton Group
Founded in 1996 by Michael R. Vaughan and Martin B. Sieh, The Loyalton Group was launched to assist multi-site hotel operators with identifying and securing deregulated energy sources. Quickly branching out into other market segments, the demand for additional services grew to include daily invoice and utility expense management, budgeting, facility optimization and sustainability consulting. Our comprehensive solutions enable us to affect the energy management strategies of our clients in a multitude of ways, from limiting price exposure to the unpredictable energy markets to monitoring and reducing an organization’s carbon footprint. We work with clients across a broad spectrum of industries and manage over $1 billion in annual utility expenditures for more than 6,000 commercial, industrial and educational facilities across North America. For more information, please visit www.loyaltongroup.com.

About ASFONA - Association of Starwood Franchisees & Owners – North America
The mandate of ASFONA is to provide an effective line of communication between Starwood and its franchisees, owners and hotel management companies doing business in North America. The association provides Starwood the opportunity to seek the council and opinion of the franchise and ownership community on policy and standard operating procedures that can influence the owners’ businesses and the cost of doing business.

ASFONA’s Board of Directors is charged with providing the leadership required to build strong working relationships between Starwood and its franchisees and owners. The primary goal of ASFONA is to ensure that all ownership groups, and specifically those in membership, have a solid platform upon which both ASFONA and Starwood Hotels & Resorts’ management can work together in building the best and most successful brands in the hotel industry. For more information, please visit www.asfona.com.

Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc. Phone: 407-905-0608 or email: andrea@planapr.com
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Contact:

Michelle Irving
Senior Director, Client Services
The Loyalton Group
mirving@loyaltongroup.com
Tel: 1-936-582-7749
 
Media Inquiries, contact:
Andrea Roland
Plan A PR & Marketing, Inc.
andrea@planapr.com
Tel: 407-905-0608


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Positive Outlook Evident at First 2010 ASFONA Board Meeting; Economic recovery, ramped up sustainability initiatives, and changes to Starwood’s North American operations management structure headline the year’s first ASFONA Board of Directors meeting / January 2010


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