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Libra OnDemand CRM Platform Certifies Compliance
 with Safe Harbor Privacy Framework

 
SaaS-based CRM technology solution leverages the online privacy protection and
 data security certification of Salesforce.com


Celebration, Fla. – March 9, 2010 – Libra OnDemand, the first on-demand CRM solution built specifically for the worldwide hospitality industry on the Force.com  platform, today announced that its SaaS-based technology solution has been certified as compliant with the Safe Harbor privacy framework, as defined by the U.S. Department of Commerce, the Swiss Government and the European Commission.
 
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The Safe Harbor program was developed and established by the three combined global governmental agencies in 1998, in order to harmonize the significant differences between U.S. and European laws regarding online privacy and data protection criteria. Primarily intended to govern organizations transferring personal data over the internet to the U.S. from Europe, participating companies are required to adhere to key principles aimed at ensuring sound privacy practices and preventing the accidental disclosure or loss of critical information during the process.

“Because our solution is built entirely on Force.com, the most trusted on demand platform available, our hotel clients around the world have no need to be concerned about the security of their guests’ personal information,” stated Gregg Hopkins, CEO of Libra OnDemand. “This is an important factor for hoteliers for several reasons. Because it shifts the cost, liability and expense of software programming, updates and certification onto Salesforce.com, it saves both time and expense. In addition, it means that the effort hoteliers invest in the relationship with their guests will actually be available and helpful in generating future business. We take data security very seriously, and are proud to be certified as compliant with the Safe Harbor certification program.”
           
Salesforce.com is a certified licensee of the TRUSTe Web Privacy Seal. The Company is also a certified licensee of the TRUSTe EU Safe Harbor Seal and abides by the EU Safe Harbor Framework.

For more information, please contact Gregg Hopkins at ghopkins@libraondemand.com or visit www.libraondemand.com.
 
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on demand platform (Force.com) to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.
 
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc.
Phone: 407-905-0608 or email: andrea@planapr.com.

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Contact:

L. Gregory Hopkins
Libra OnDemand
(407) 412-9296 ext. 702
ghopkins@libraondemand.com


Andrea Roland, President
Plan A Public Relations & Marketing Inc.
Tel: 407.905.0608
andrea@planapr.com

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Also See: Libra OnDemand Selected as Finalist in Force.com Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009
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