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Hilton Worldwide and Consorcio Hotelero S.A. de C.V. Enter Into
Mangement Agreement for New Doubletree by Hilton, Merida

First Hilton Worldwide Hotel in Yucatán Capital of Merida Due to Open in 2011

MERIDA, Mexico--March 3, 2010--Hilton Worldwide has announced that it has signed a multi-year management agreement with Consorcio Hotelero S.A. de C.V. for a Doubletree by Hilton full-service hotel in Mexico. Construction of the Doubletree by Hilton, Merida is expected to begin this month with a scheduled completion in March 2011. This latest announcement reinforces the continued growth of Hilton Worldwide in the region, and the further development success of the upscale, full-service Doubletree by Hilton brand across Latin America.  

“Doubletree by Hilton, Merida is another fine example of our efforts to expand the Hilton Worldwide portfolio of brands throughout Mexico and Latin America,” commented Danny Hughes, senior vice president, Caribbean, Mexico and Latin America, for Hilton Worldwide. “This agreement comes on the heels of the recent opening of Hilton Mexico City Reforma - the first managed Hilton property in the city center. Now, we announce another great milestone for Hilton Worldwide as we bring the Doubletree by Hilton brand to this exciting country, and are pleased to being doing so with such reputable hospitality professionals.”

Strategically located in Merida’s hotel zone and business district, the Doubletree by Hilton, Merida offers convenient access to the city’s most important points and proximity to restaurants, shopping, and more. Just ten minutes from Merida International Airport, the brand new Doubletree by Hilton, Merida will offer 100 guest rooms and suites, 3,000 square feet of meeting space, a full-service restaurant, lobby bar, pool and fitness center.

Rob Palleschi, global head for Doubletree by Hilton hotels, commented, “This latest Doubletree by Hilton development in Merida, Mexico represents another positive step in our brand’s growth in Latin America and the Caribbean, joining Doubletree by Hilton hotels and resorts now open in Peru, Costa Rica and Puerto Rico. With further development plans confirmed in Mexico and Panama, along with 225 additional hotels welcoming guests in locations across the globe, the potential benefits for owners and developers of current and new-build hotels to become affiliated with Hilton Worldwide and the Doubletree by Hilton brand have never been greater.”

Known as “the White City” due to the color of the city’s older buildings and its cleanliness, Merida is the largest city and capital in Mexico’s state of Yucatán. A cultural haven, Merida was designated as the first American capital of culture in 2000 and is home to an array of museums, art galleries, theaters, restaurants and shopping, complemented by the city’s colonial architecture and vibrant ambiance. Visitors to Merida can also enjoy a day trip to the Chichen Itza ruins, one of the most visited archaeological sites of Mexico.

Doubletree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels with a fast-growing network that spans more than 220 locations around the world. Some Doubletree by Hilton characteristic qualities include the warm worldwide welcome of the brand’s legendary chocolate chip cookie to every guest at check-in, the rewards of the prestigious Hilton HHonors loyalty program and a unique and caring commitment to the communities in which they operate. Doubletree by Hilton believes in a set of business values that make their hotels a desirable place for employees to work and a satisfying place for travelers to stay. Doubletree by Hilton hotels also participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 3,500 hotels worldwide.

Hilton Worldwide currently has a portfolio of 22 hotels and resorts in Mexico across a number of brands including resort areas such as Cancun and Los Cabos, to the most recent addition which debuted in December 2009: Hilton Mexico City Reforma. The company has a Hilton Garden Inn property under development in Tuxtla Gutierrez, Chiapas and is actively pursuing additional growth opportunities in Mexico.

About Doubletree by Hilton Hotels
With a growing collection of contemporary, upscale accommodations in more than 220 gateway cities, metropolitan areas and vacation destinations worldwide, Doubletree by Hilton hotels and resorts are distinctively designed properties that provide true comfort to today’s business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward programme, each Doubletree guest receives a satisfying stay wherever their travels take them. For more information on Doubletree by Hilton, please visit www.doubletree.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors. For more information about the company, please visit www.hiltonworldwide.com.
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Contact: 

Hilton Worldwide, Caribbean, Mexico & Latin America
Karla Visconti
Director, Corporate Communications
Tel: +1-786-866-7240
karla.visconti@hilton.com
or
Doubletree Hotels (USA)
Thomas Wingham
Director – Brand Public Relations
+1-703-883-5315 (USA)
thomas.wingham@hilton.com


 

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Also See: Hilton Signs Two Franchise Agreements for Doubletree Hotels in Turkey - Istanbul and Cappadocia / January 2010

Lakitira Hotels Group Signs Franchise Agreement with Hilton's Doubletree Brand for its Just Opened Resort on Kos Island in Greece / January 2010

Sanguine Hospitality and Hotel MK Sign Franchise Agreements To Expand Doubletree by Hilton Presence in United Kingdom / July 2009
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