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Tropicana Las Vegas Appoints Brandie Feuer
as Director of Marketing & Innovation

LAS VEGAS--March 2, 2010--Tropicana Las Vegas Inc. President Thomas McCartney announced today the appointment of Brandie Feuer as Director of Marketing for Tropicana Las Vegas. Feuer is now responsible for all marketing and public relations programs, with a specific focus on interactive and emerging media, including building the Tropicana brand through mobile and social channels such as Twitter, Facebook and YouTube.

“Landing an established talent like Brandie speaks to the genuine excitement surrounding the direction that Tropicana Las Vegas is heading,” said President Thomas McCartney. “When you consider her cutting edge emerging media expertise and extensive marketing experience, it’s easy to see she is perfectly suited to spread the word about the new day at Tropicana Las Vegas.”

Prior to Tropicana, Feuer worked with Planet Hollywood, Luxor Hotel & Casino, MGM MIRAGE, Cirque du Soleil, MuscleTech, the UFC and The Miami Herald. While in Las Vegas, Feuer has made a name for herself through a host of innovative digital programs, including developing the first hotel desktop application, Las Vegas’ first viral game, and a mobile marketing program that synched with a hotel’s property management system. Feuer’s vision earned Luxor Hotel & Casino a spot on Mashable’s “Top 40 Brands that Twitter” list, and Planet Hollywood VegasTripping’s “Best Twitter Persona.”

“The Tropicana Las Vegas’ rich history and vibrant past has made it a legend on The Strip for more than five decades,” said Feuer. “Many Las Vegas Casinos have come and gone throughout the years, but the Tropicana has stood the test of time. I am honored to work with a piece of Las Vegas history as it reinvents itself once again.”

Originally from Florida, Feuer holds a Bachelor of Science in Marketing Communications and Psychology from the University of Miami. She is on the board of the National Interactive Marketing Association, the Las Vegas Interactive Marketing Association, and is President of Zeta Tau Alpha’s Nevada Alumnae Chapter. You can follow her on twitter as @VegasGalB.

<>About Tropicana Las Vegas
In the heart of the famed Las Vegas Strip, Tropicana Las Vegas is a true Las Vegas landmark. The historic property is currently transforming itself into a vibrant, South Beach, Miami themed escape. The revitalized Tropicana Las Vegas will feature a fresh resort atmosphere, bright tropical colors and a sizzling nightlife scene. Construction is scheduled for completion in 2010 and includes the redesign of every hotel room and suite, the casino, the world-famous pool area, several new restaurants, bars, a new poker room, a new race and sports book, and nightclub. For additional information on events, amenities or availability call 702-739-2222 or visit www.troplv.com. <>Stay up-to-date on the latest Tropicana Las Vegas happenings by becoming a fan on Facebook or following along on Twitter (twitter.com/tropicanalv) as the property’s transformation into a Havana getaway continues to take hold.
 
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Contact:

Tropicana Las Vegas Inc.
Cindy Coppola
212-593-6493
tropicana@ruderfinn.com

 

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Also See: Thomas J. McCartney Named President of the Tropicana Las Vegas Resort Casino / December 2009

New Owners Plan to Invest $100 million to Renovate the 1,876-room Tropicana Las Vegas with a South Beach Miami Theme / July 2009
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