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“The majority of hotel guests research numerous hotels on a countless number of websites. Thus, providing engaging visual content is absolutely essential to winning their business when they are ready to book,” said Heiko Siebert, Vice President Distribution, Mövenpick Hotels & Resorts. “VBrochure is a merchandising system that provides travel shoppers on thousands of websites with an interactive gallery of hotel photos, virtual tours and videos that showcase the unique features, amenities and experiences that Mövenpick hotels have to offer.” “A travel shopper’s likelihood of booking increases significantly when they view hotel visuals, particularly rich media. Our VBrochure system enables hotel management companies and individual properties to capitalize on this by getting their visual content out to the largest number of travel websites and intermediaries. By giving travel shoppers the opportunity to explore their hotel’s visually during the research process, Mövenpick Hotels & Resorts are better positioned to inspire shoppers to book with them,” said Paolo Boni, President and CEO, VFM Leonardo.  About
Mövenpick Hotels & ResortsMövenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a About VFM Leonardo  VFM Leonardo is a technology leader
in online visual content
management and distribution for the hotel industry. VFM Leonardo's
VScape® and
VBrochure™ products leverage the distribution capabilities of the
VNetwork™,
the most universally accepted and largest online visual content
distribution
network for the global travel industry. VFM Leonardo offers the most
effective
digital asset management and online merchandising systems available
today with
over 1,000,000 visual images (photos, virtual tours and videos) for
90,000
hotels worldwide currently in distribution across the VNetwork. All
four global
distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as
well as
Pegasus source hotel visual content exclusively through VScape. Tens of
thousands
of travel-related channels including online travel agencies, travel
research
and supplier web sites, search portals; Travelocity, Orbitz, Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual
content
through VScape, many exclusively. For more information about VFM
Leonardo,
visit www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo. |