News for the Hospitality Executive
LAUDERDALE – November 4, 2009: Competitors group rates and pricing
strategy are the most
difficult pieces of competitive intelligence for a hotel to obtain.
are not published in any electronic system and can only be obtained by
“shopping the competition.”
The foundation of competition shopping is believability. The sales manager at the property being shopped must believe that the inquiry is from a real customer; otherwise they may not respond or worse, respond with misleading information.
Don Bundock, President of Quality Track International, says “The GroupMetrix group rate shopping service creates elaborate corporate identities to facilitate realistic shop calls and obtain competitor’s rates.” GroupMetrix shoppers employ unique shopping identities and profiles which include:
The rates offered in response to the price-resistance, and the amount by which the rates are dropped, provide valuable insight into competitor’s rates and pricing strategy.
GroupMetrix CompSet Group Rate Reports include all the rate components that factor into a group or meeting quotation: room rates, inclusions, in-room internet, catering (breakfast, breaks, luncheon and dinners), meeting room rates, AV rates, meeting room internet rates, minimum F&B guarantees, comp rooms, upgrades and master bill discounts.
The rate reports include the initial set of rates offered plus any rate reductions resulting from the rate-resistance.
“We have the ability to obtain a full set of group rates from any hotel in the world.” says Bundock “Our extensive investment in systems to manage the complexities of this process enables us to offer the GroupMetrix service at a remarkably low price.”
The GroupMetrix service includes 2 rate shops per month on each of 4 competitors, for a total of 8 rate shops. Each rate shop is price challenged, creating an additional set of 8 rates.
The total cost is $129 per month, which is only $8 for each set of rates.
Additional competitors can be added if desired.
Volume pricing for management companies and market clusters is available.
Click here to view a sample GroupMetrix rate report - Sample Report
Click here to view a short online presentation - Online Presentation
About Quality Track International, Inc.:
Quality Track International, established in 1998, is a leading worldwide provider of a full range of mystery shopping services and PCI compliant call center monitoring to the hospitality industry.
GroupMetrix is a service provided by Quality Track International.
For more information contact: Mr. Donald Bundock, CEO, Quality Track International, Inc., at (416) 693-5426 or by email at Don.Bundock@QualityTrack.com
Quality Track International
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