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“As an economy brand, it is especially important that we show travel shoppers what they can expect when staying at one of our Motel 6 properties and make them feel comfortable and welcome, even before they arrive,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We believe that videos are highly influential on travelers’ booking decisions and an effective way to ensure our Motel 6 properties are not overlooked.” Using the Premium edition of VFM Leonardo’s VBrochure Online Merchandising System, Accor will be able to distribute their videos as well as photos, virtual tours and Flash presentations to the VNetwork within an industry-leading multimedia viewer. “Video is an effective marketing tool that connects with travel shoppers on a more emotional level than photos and virtual tours and increases their likelihood of booking,” said Paolo Boni, President and CEO, VFM Leonardo. “We believe Accor and Motel 6 will achieve impressive returns by merchandising their hotels with hotel videos in front of in-market travel shoppers across the internet.” About Accor North America Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com. About Motel 6  Motel 6 offers the lowest
price of any national chain at more than 1,000 company-owned and
franchised locations throughout the U.S. and Canada. For 23 years,
Motel 6 has used the tagline, “We’ll leave the light on for you®,”
earning the chain the highest brand recognition in the economy lodging
segment. Motel 6 was the first national pet friendly chain, welcoming
pets since 1962. Standard amenities include Wi-Fi Internet access, free
local phone calls, no long distance access charges, free morning
coffee, data ports, and cable channel line-up with premium channels
including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools
and guest laundry facilities. For more information, visit www.motel6.comAbout VFM Leonardo  VFM Leonardo is a technology leader
in online visual content management and distribution for the hotel
industry. VFM Leonardo's VScape® and VBrochure™ products leverage
the distribution capabilities of the VNetwork™, the most universally
accepted and largest online visual content distribution network for the
global travel industry. VFM Leonardo offers the most effective digital
asset management and online merchandising systems available today with
over 1,000,000 visual images (photos, virtual tours and videos) for
90,000 hotels worldwide currently in distribution across the VNetwork.
All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre,
Worldspan - as well as Pegasus source hotel visual content exclusively
through VScape. Tens of thousands of travel-related channels including
online travel agencies, travel research and supplier web sites, search
portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel,
Kayak, Google and more also source visual content through VScape, many
exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com.
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