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When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. In this episode, Jeff shares his insights on how hoteliers can leverage their hotel’s presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes. Watch this Episode » Tune in for Next Week’s Episode eBusiness for Hoteliers – Panacea or Pain? How to Motivate the Content Sensitive Traveler Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research September 28th, 2009 Subscribe to VTV » What is VTV? VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV » About VFM Leonardo  VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo's VScape® and
VBrochure™
products leverage the distribution capabilities of the VNetwork™, the
most
universally accepted and largest online visual content distribution
network for
the global travel industry. VFM Leonardo offers the most effective
digital
asset management and online merchandising systems available today with
over
1,000,000 visual images (photos, virtual tours and videos) for 90,000
hotels
worldwide currently in distribution across the VNetwork. All four
global
distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as
well as Pegasus
source hotel visual content exclusively through VScape. Tens of
thousands of
travel-related channels including online travel agencies, travel
research and
supplier web sites, search portals; Travelocity, Orbitz, Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual
content
through VScape, many exclusively. For more information about VFM
Leonardo,
visit www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo. |