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Hampton Brand Develops Mix-and-Match Wardrobe Program
for its 1,400 Hotels, Drops the Typical Polyester Uniforms 
Lands’ End Develops Custom Color-Coordinated,
Mix-and-Match Collection for Hampton 

 
MEMPHIS, Tenn., May 7, 2007 — Hampton (www.hampton.com), the national brand of more than 1,400 mid-priced Hampton Inn® and Hampton Inn & Suites® hotels, today announced that it has  joined with Lands’ End to create a new wardrobe program entitled the “I Am Hampton Collection,” for all of its hotel team members.  
 
“We listened to our team members and the message that came through loud and clear is that they feel the typical polyester uniforms prevalent in the hotel industry leave much to be desired,” said Phil Cordell, senior vice-president, Hampton brand management.  “In conjunction with Lands’ End Business Outfitters, we have developed a wardrobe collection that is both stylish and comfortable as well as introduces an innovative element of choice, thereby solving some of the single-style challenges we have encountered with our uniform options in the past.”
 
The collection offers two distinct options.  The Team Hampton Kit offers each team member a wardrobe of nine pieces (three pants, five tops and a belt) which can be mixed and matched based on individual personality and style.  The Traditional Kit includes nine different pieces (blazer, two pairs of slacks, three tops, two scarves for women or two ties for men and a belt).  Both options provide an important element of consistency, while allowing a level of choice and individuality for hotels and team members.
 
“Providing choice is unique within the hospitality industry.  With a wide range of sizes and many styling options, our apparel will both fit and flatter the Hampton team.  Our clients are happy to wear Lands' End,” said John Maher, vice president, Lands’ End Business Outfitters.  “We are pleased to provide Hampton a high-quality wardrobe collection that complements its corporate culture and helps to further strengthen the brand.”
  
“Our product testing effort has yielded incredibly positive franchisee, general manager, team member and guest responses,” Cordell noted.  “With the choice and flexibility elements of our new wardrobe collection, we consider this program to be another step towards building and reinforcing our Hampton team member culture of people, engagement and empowerment,” Cordell stated.  “While product upgrades and amenities are a very important aspect of a hotel’s success, it’s the team members that help generate guest emotional loyalty.  We believe that by focusing on our people, Hampton is helping to build a culture of connecting and ultimately drive guest engagement with our brand.”  

As with all phases of the brand’s innovative “Make It Hampton” program, the company opted to test the new wardrobe rigorously before implementing it system-wide.  More than 1,000 team members, 50 owners and 70 general managers were asked to participate in the testing process.  Additionally, more than 400 guests were gauged for reaction.

About Hampton Hotels

Hampton, which includes Hampton Inn and Hampton Inn & Suites hotels, is a mid-priced leader in the lodging segment.  Hampton is part of Hilton Hotels Corporation, a leading global hospitality company with more than 2,800 hotels and 480,000 rooms in more than 76 countries, including 100,000 team members worldwide. The company owns, manages or franchises a hotel portfolio of some of the best known and most highly regarded hotel brands, including Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton®, and The Waldorf=Astoria Collection®.  The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.”  The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company:  be hospitable®.  The philosophy is shared by all 10 brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.  Hilton Hotels Corporation’s sponsorship of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.  For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com.

About Lands' End Business Outfitters
Lands’ End Business Outfitters designs unique apparel programs that offer employees individual choices and helps build the brands of companies of all sizes, including hundreds of Fortune 1000 companies.  All Lands' End merchandise is Guaranteed. Period.®  Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). For more information visit www.landsend.com/business.
 

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Contact: 

Monica Gaston
Hampton Brand Communications
 (901) 374-5534

 

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Also See: Radisson SAS Wardrobe for Front Line Staff Designed by Simon Jersey / Dec 2000
Embassy Suites Hotels Initiates Upgrade Program Supported by Brand and Hotel Owners; Includes Enhancements to Breakfast, Team Member Uniforms, Bedding, Bath Amenities, Fitness Equipment / September 2006
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