|Hong Kong (July 2005) - Shangri-La Hotels and Resorts, Asia Pacific's
leading luxury hotel group, has introduced an online "best rate guarantee"
on the group's website www.shangri-la.com.
Shangri-La guarantees its customers that no other website will offer
a better room rate than what is available on www.shangri-la.com.
Should an online booker find a lower room rate elsewhere within 24 hours
of making a reservation online, the hotel will not only match the lower
rate but apply a further 10% discount.
"We not only want to make our website one of the easiest avenues for
making reservations at Shangri-La hotels and resorts, we want our customers
to know that they will receive the best rate available," said Martin F.
Waechter, chief marketing officer. The revamped Shangri-La website
not only features improved content and site navigation but, in a first
for an Asia-based hotel company, a dynamic packaging element - "Shangri-La
Vacations". Online customers can customize and choose from travel
services such as flights, car rentals, destination activities and accommodation
packages all in one convenient online location.
Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific's leading
luxury hotel group, currently manages 47 hotels under the five-star Shangri-La
and four-star Traders Hotels brands, with a rooms inventory of over 21,000.
The group has over 30 projects under development in Canada, mainland China,
India, Malaysia, Maldives, Mongolia, Oman, Philippines, Qatar, Thailand,
the United Arab Emirates and the United Kingdom.