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Revenue Source One Draws Thirty-eight Hotel and Motel Owners to Room Rate Pricing Seminar

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Dallas, TX – July 22, 2005 - Revenue Source One announced today the results of the room rate pricing seminar the company presented for the Greater Lancaster Hotel and Motel Association.  Jay Delerno, President of Revenue Source One explained that the company requested all attendees complete and return a “report card”. 

Mr. Delerno said, “We are very pleased with the positive comments we received.  The seminar was attended by thirty-eight hotel and motel owners, operators/general managers and reservations or revenue managers.  We received ‘report cards’ from seventeen attendees.  The responses from attendees indicated that they learned something new about pricing and upon returning to their hotels would implement changes that would create new revenues and profits.  A majority of attendees would also recommend our seminar to their companies.”

Michael Messina, President-Lancaster Hotel & Motel Association said, “The knowledge you shared was very informative and if used correctly will help all hotels maximize their revenue.”  Mr. Delerno went on to say, “the seminar was successful as we motivated attendees to re-examine their reasoning regarding their room pricing strategy.  Attendees became aware of the critical role that their hotel’s attributes and competitor’s attributes play in establishing rates and creating demand.” 

General Manager of the Lancaster Host Resort and Conference Center, John Reardon, said, “Mr. Delerno presented a more scientific approach to establishing and quoting rates.  As a result of his presentation we are looking into some opportunities to increase our A.D.R. and profits.”  Mr. Delerno said, "Increases in A.D.R. come to the bottom line at almost ninety percent (90%) which translates into a significant increase in profit and the value of a hotel.  The Return On Investment (R.O.I.) we offer is also quite significant as the cost of our Rate and Competition Analysis Pricing Model is very reasonable when compared to the results a hotel can anticipate.  Our computerized Rate and Competition Analysis Pricing Model is the most scientific method available today for a hotel to establish a superior pricing strategy." 

About Revenue Source One: Revenue Source One was founded in 1987 and is the only hospitality consulting company offering improved room pricing strategies via a computerized Rate and Competition Analysis Pricing Model. The company also provides sales and marketing consultation, room pricing and quoting strategy seminars as well as market research to the hospitality industry. A partial past and current client list includes such outstanding organizations as: The Walt Disney Company, The State of Louisiana, Davidson Hotel Company, Hotel Equity Investors, RFS Hotel Group, Nobel House Hotels and Resorts, The Dow Hotel Company, Amresco Asset Management and the FDIC.  Details of the company's computerized Rate and Competition Analysis Pricing Model, complete list of past and current clients, and other services can be viewed at the company's web site  www.revenuesourceone.com

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Contact:

Contact:
 Jay Delerno
(817) 283-7685
jay@revenuesourceone.com
www.revenuesourceone.com

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Also See: Increase A.D.R. with Rate and Competition Analysis Pricing Model Designed By Revenue Source One / April 2005
Goldilocks Rate: How to Find It / April 2005


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