New York, NY - July 27, 2005 - Hospitality eBusiness
Strategies (HeBS), a leading Internet marketing and distribution consulting
firm for the hospitality industry, today announced the firm will present
a one-day Internet Marketing workshop at the Economy & Budget Hotels
World 2005 Conference, September 19-21 at the Royal Garden Hotel in London.
Max Starkov, HeBS' Chief eBusiness Strategist
and Jason Price, HeBS' Vice President, Business Development and Strategic
Marketing, will describe to hotel executives how to develop a comprehensive
direct online distribution strategy to substantially increase direct bookings,
build brand recognition, and increase competitiveness.
Commented conference manager Peter Laurie, "This
conference will bring together senior level managers from the major hotel
brands, franchises and financial institutions across Europe, North America
and Asia. Our objectives are to provide an exchange of practical
strategies and ideas that directly impact fundamental business concerns.
Internet marketing is a critical component of that mix."
According to Starkov, "This year over 50% of all
hotel bookings will be done online or directly influenced by Internet research.
The economy and budget hotel market is a particularly competitive, dynamic
and robust segment of the hospitality industry.
Hoteliers intuitively understand the advantages
of creating an effective direct-to-consumer online distribution strategy
and building Web initiatives to lessen dependence on online discounters
and avoid price and brand erosion for long term economic health.
Our goal at Economy & Budget Hotels World 2005 is to communicate a
hands-on approach to build understanding of the principles of an aggressive
online distribution and marketing methodology and explore the resources
and channels that constitute a complete eMarketing strategy."
"Every hotel operator, chain or brand can gain
tremendous benefits from the Internet but only if it is used to best effect.
The fully interactive one-day workshop, presented by HeBS, is a great opportunity
for hoteliers to identify, explore and develop many ways in which the worldwide
web can enhance their business," noted Peter Laurie, Conference Manager.
Hoteliers recognize the importance of direct-to-consumer
online distribution, the long term competitive advantages of creating interactive
relationships with their clients, and leveraging the popularity of the
destination to their property's own advantage. They are now committing
more resources on direct channel services to secure their own robust presence
on the Web and reinforce direct communication with their customers.
The benefits of this approach are substantial.
Developing a direct online distribution strategy strengthens control of
direct channels distribution costs, and enables hotels to maximize revenues
by better managing their inventory. This can only be accomplished
by creating a pro-active strategy that combines evolving best Internet
practices with a comprehensive destination web strategy and an overall
aggressive direct web presence.
About HeBS
Headquartered
in New York City, HeBS has integrated the latest research and best practices
in eDistribution, eMarketing and eCRM into a comprehensive set of consulting
products and services. HeBS specializes in helping hoteliers build
their direct-to-consumer Internet marketing and distribution strategy.
HeBS has developed and markets a unique set of products designed to help
hotels increase occupancy rates, open new markets, attract more affluent
customers and reduce costs by utilizing the Internet and direct distribution
to its fullest potential. The firm brings a unique perspective in
the hospitality industry gained through working with over 200 hospitality
companies: major brands, independent hotels, casinos, convention bureaus
and hotel management companies nationwide and Europe, Asia, Asia-Pacific,
North America and Latin America.
About Economy & Budget Hotels World
Organized by Terrapinn Ltd, a leading global
business-to-business media company, Economy & Budget Hotels World takes
place at the Royal Garden Hotel, London from 19th-21st September 2005.
Over the first two days delegates will have the chance to hear from over
35 top-level speakers representing operators, brands, franchises, financial
and other related businesses from over six countries. Day three features
an interactive workshop hosted by Hospitality eBusiness Strategies, designed
to help organizations optimize their online distribution and internet marketing
strategies.
For more information or to register please visit
www.terrapinn.com/2005/hotels_uk
or contact Peter Laurie, Conference Manager, on +44 (0) 207 827 4161 or
at [email protected]
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