& Budget Hotels World 2005 Conference
Focus on Expanding Sales Through
Online Marketing & Distribution
|New York, NY - July 27, 2005 - Hospitality eBusiness
Strategies (HeBS), a leading Internet marketing and distribution consulting
firm for the hospitality industry, today announced the firm will present
a one-day Internet Marketing workshop at the Economy & Budget Hotels
World 2005 Conference, September 19-21 at the Royal Garden Hotel in London.
Max Starkov, HeBS' Chief eBusiness Strategist and Jason Price, HeBS' Vice President, Business Development and Strategic Marketing, will describe to hotel executives how to develop a comprehensive direct online distribution strategy to substantially increase direct bookings, build brand recognition, and increase competitiveness.
Commented conference manager Peter Laurie, "This conference will bring together senior level managers from the major hotel brands, franchises and financial institutions across Europe, North America and Asia. Our objectives are to provide an exchange of practical strategies and ideas that directly impact fundamental business concerns. Internet marketing is a critical component of that mix."
According to Starkov, "This year over 50% of all
hotel bookings will be done online or directly influenced by Internet research.
The economy and budget hotel market is a particularly competitive, dynamic
and robust segment of the hospitality industry.
"Every hotel operator, chain or brand can gain tremendous benefits from the Internet but only if it is used to best effect. The fully interactive one-day workshop, presented by HeBS, is a great opportunity for hoteliers to identify, explore and develop many ways in which the worldwide web can enhance their business," noted Peter Laurie, Conference Manager.
Hoteliers recognize the importance of direct-to-consumer
online distribution, the long term competitive advantages of creating interactive
relationships with their clients, and leveraging the popularity of the
destination to their property's own advantage. They are now committing
more resources on direct channel services to secure their own robust presence
on the Web and reinforce direct communication with their customers.
About Economy & Budget Hotels World
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|2004 the Year of Direct Online Distribution; Now is the Time to Fight Back with a Smart Direct-to-Consumer Internet Strategy / Max Starkov & Jason Price / February 2004|
2004 Top Ten Internet Strategy Resolutions / Max Starkov & Jason
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|New Hospitality Intelligence Report Tracks User Satisfaction and Website Performance / January 2004|
|Hospitality eBusiness Strategies to Help Historic Hotels of America Enhance Internet Reservations / October 2003|
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|Building a Destination Web Strategy in Hospitality / Max Starkov & Jason Price / September 2003|
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|In Search of the Internet Intelligence Report That Makes Sense - Growing online distribution drives demand for new intelligence tools / Max Starkov and Jason Price / January 2003|
|Hotelierís 2003 Top Ten Internet Resolutions / Max Starkov and Jason Price / January 2003|
|The Internet: Hotelier's Best Ally or Worst Enemy? What Went Wrong with Direct Web Distribution in Hospitality? / Max Starkov / October 2002|
|Brand Erosion or How Not to Market Your Hotel on the Web / Max Starkov / April 2002|
|Do You Know Where Your Hotel is in Cyberspace? / Max Starkov and Jason Price / Jan 2002|
|Convention and Visitors Bureaus: Ten Action Steps To Soften the Impact / Max Starkov / Oct 2001|
|How to Turn Lookers into Bookers- Recommendation Engines in Travel and Hospitality / Max Starkov / Aug 2001|