Hotel Online  Special Report

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Hospitality eBusiness Strategies to Present at Economy
& Budget Hotels World 2005 Conference
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Focus on Expanding Sales Through
Online Marketing & Distribution
New York, NY - July 27, 2005 - Hospitality eBusiness Strategies (HeBS), a leading Internet marketing and distribution consulting firm for the hospitality industry, today announced the firm will present a one-day Internet Marketing workshop at the Economy & Budget Hotels World 2005 Conference, September 19-21 at the Royal Garden Hotel in London.

Max Starkov, HeBS' Chief eBusiness Strategist and Jason Price, HeBS' Vice President, Business Development and Strategic Marketing, will describe to hotel executives how to develop a comprehensive direct online distribution strategy to substantially increase direct bookings, build brand recognition, and increase competitiveness.

Commented conference manager Peter Laurie, "This conference will bring together senior level managers from the major hotel brands, franchises and financial institutions across Europe, North America and Asia.  Our objectives are to provide an exchange of practical strategies and ideas that directly impact fundamental business concerns.  Internet marketing is a critical component of that mix."

According to Starkov, "This year over 50% of all hotel bookings will be done online or directly influenced by Internet research. The economy and budget hotel market is a particularly competitive, dynamic and robust segment of the hospitality industry. 
Hoteliers intuitively understand the advantages of creating an effective direct-to-consumer online distribution strategy and building Web initiatives to lessen dependence on online discounters and avoid price and brand erosion for long term economic health.  Our goal at Economy & Budget Hotels World 2005 is to communicate a hands-on approach to build understanding of the principles of an aggressive online distribution and marketing methodology and explore the resources and channels that constitute a complete eMarketing strategy."

"Every hotel operator, chain or brand can gain tremendous benefits from the Internet but only if it is used to best effect. The fully interactive one-day workshop, presented by HeBS, is a great opportunity for hoteliers to identify, explore and develop many ways in which the worldwide web can enhance their business," noted Peter Laurie, Conference Manager.

Hoteliers recognize the importance of direct-to-consumer online distribution, the long term competitive advantages of creating interactive relationships with their clients, and leveraging the popularity of the destination to their property's own advantage.  They are now committing more resources on direct channel services to secure their own robust presence on the Web and reinforce direct communication with their customers.
The benefits of this approach are substantial.  Developing a direct online distribution strategy strengthens control of direct channels distribution costs, and enables hotels to maximize revenues by better managing their inventory.  This can only be accomplished by creating a pro-active strategy that combines evolving best Internet practices with a comprehensive destination web strategy and an overall aggressive direct web presence.

About HeBS
Headquartered in New York City, HeBS has integrated the latest research and best practices in eDistribution, eMarketing and eCRM into a comprehensive set of consulting products and services.  HeBS specializes in helping hoteliers build their direct-to-consumer Internet marketing and distribution strategy. HeBS has developed and markets a unique set of products designed to help hotels increase occupancy rates, open new markets, attract more affluent customers and reduce costs by utilizing the Internet and direct distribution to its fullest potential.  The firm brings a unique perspective in the hospitality industry gained through working with over 200 hospitality companies: major brands, independent hotels, casinos, convention bureaus and hotel management companies nationwide and Europe, Asia, Asia-Pacific, North America and Latin America.

About Economy & Budget Hotels World
Organized by Terrapinn Ltd, a leading global business-to-business media company, Economy & Budget Hotels World takes place at the Royal Garden Hotel, London from 19th-21st September 2005. Over the first two days delegates will have the chance to hear from over 35 top-level speakers representing operators, brands, franchises, financial and other related businesses from over six countries. Day three features an interactive workshop hosted by Hospitality eBusiness Strategies, designed to help organizations optimize their online distribution and internet marketing strategies.
For more information or to register please visit www.terrapinn.com/2005/hotels_uk or contact Peter Laurie, Conference Manager, on +44 (0) 207 827 4161 or at peter.laurie@terrapinn.com
 
 

Contact:

Max Starkov/Jason Price
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400
New York, NY 10028
Phone 212-752-8159
Email info@hospitalityebusiness.com
Web: www.hospitalityebusiness.com

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Also See Hospitality eBusiness Strategies to boost Suburban Extended Stay Hotelsí Direct Internet Distribution / April 2005
The End of the Merchant Model as We Know It / Max Starkov and Jason Price / March 2005
Hotelierís 2005 Top Ten Internet Strategy Resolutions / Max Starkov and Jason Price / January 2005
Hospitality eBusiness Strategies Renews and Expands Consulting Services for Historic Hotels of America® / November 2004
Hospitality eBusiness Strategies to Boost Phoenix Inn Suites Direct Internet Sales; Firm Delivers Direct Internet Distribution Strategies for Online Brand Building / October 2004
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Developing an Email Marketing Strategy in Hospitality / Max Starkov & Jason Price / September 2004
Hotel Websites Have Much to Do to Increase User Satisfaction and Customer Loyalty; New Report Tracking User Satisfaction and Web Site Performance Now Available / April 2004
2004 the Year of Direct Online Distribution; Now is the Time to Fight Back with a Smart Direct-to-Consumer Internet Strategy / Max Starkov & Jason Price / February 2004
Hotelierís 2004 Top Ten Internet Strategy Resolutions / Max Starkov & Jason Price / January
2004
New Hospitality Intelligence Report Tracks User Satisfaction and Website Performance / January 2004
Hospitality eBusiness Strategies to Help Historic Hotels of America Enhance Internet Reservations / October 2003
Hospitality eBusiness Strategies to Expand Joie De Vivre Hospitality Online Presence / September 2003
Building a Destination Web Strategy in Hospitality / Max Starkov & Jason Price / September 2003
Lowest Price Guarantees in Hospitality; Age Old Wisdom to Beat the Intermediaries at Their Own Game! / Max Starkov / July 2003
Brand Erosion, or How Not to Market Your Hotel on the Web / Critical Online Distribution Issues Revisited a Year Later / Max Starkov / June 2003
In Search of the Internet Intelligence Report That Makes Sense - Growing online distribution drives demand for new intelligence tools / Max Starkov and Jason Price / January 2003
Hotelierís 2003 Top Ten Internet Resolutions / Max Starkov and Jason Price / January 2003
The Internet: Hotelier's Best Ally or Worst Enemy? What Went Wrong with Direct Web Distribution in Hospitality? / Max Starkov / October 2002
Brand Erosion or How Not to Market Your Hotel on the Web / Max Starkov / April 2002 
Do You Know Where Your Hotel is in Cyberspace? / Max Starkov and Jason Price / Jan 2002 
Convention and Visitors Bureaus: Ten Action Steps To Soften the Impact / Max Starkov / Oct 2001
How to Turn Lookers into Bookers- Recommendation Engines in Travel and Hospitality / Max Starkov / Aug 2001


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