Hotel Online  Special Report

   
CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program

Internet Marketing Firm’s New Service Platform for CVBs,
DMOs Attracts Destination Travelers, Drives Value Online 

Washington, D.C. – July 28, 2005 – TIG Global, the leading interactive marketing company for hospitality, will unveil “Destination 1,” its winning online marketing solution for CVBs, at the IACVB Convention in August. Destination 1 is a suite of turnkey, comprehensive interactive marketing services designed specifically to advance the marketing and sales objectives of Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs), giving TIG Global hospitality clients the edge in the highly competitive race for Internet positioning. 

TIG Global’s Destination 1 will drive consumer demand, promote the value of CVBs and DMOs online, and provide peak performance reporting allowing CVBs and DMOs to share the winning results with their members and state and local governments.   TIG Global provides each CVB or DMO with a customized, integrated program – in effect becoming its all-inclusive Internet marketing team – for a flat fee. The Destination 1 offering includes: 

  • Detailed monthly and quarterly reporting and analysis through TIG Global’s proprietary RPM – “Revenue Performance Metrics” – reporting platform
  • Website development, hosting, content management, and unlimited website maintenance and updates
  • Search engine optimization and constant generation of optimized copy for seasonal events and packages
  • Full Pay-Per-Click marketing program adjusted for seasonal prominence and maximum ROI 
  • Strategic linking program to maximize targeted online placements and link popularity
  • Permission-based email marketing campaigns, including interactive e-postcards, to members and target destination guests 
  • Highly proactive, all-inclusive client support and consulting services to support CVB and DMO marketing and sales teams
“Based on our extensive experience in providing web presence management and e-business strategies to the hospitality industry, TIG Global understands the important role DMOs play in attracting destination travelers to its area markets. With Destination 1, we are committed to working with DMOs to drive additional value to their various stakeholders and to extend upon our track record of delivering unrivaled ROI to our hospitality clients,” said Frederic W. Malek, CEO of TIG Global. 

As part of the Destination 1 marketing strategy, TIG Global researches and analyzes the geographic location, area demand drivers, seasonal events, and local activities related to client CVBs and DMOs in order to ensure maximum website visibility. TIG Global helps CVBs and DMOs explain the enormous value of online leadership with best-of-breed RPM (“Revenue Performance Metrics”).  RPM enables CVBs and DMOs to validate the effectiveness of their online marketing campaigns for themselves and for their members and state and local governments.

“By developing and defining a strong Internet presence with Destination 1, DMOs will be able to serve as a leading online informational resource for destination travelers, to attract meeting and event planners, and to enhance their direct relationships with local businesses,” said Trip Schneck, President of TIG Global. 

About TIG Global:

TIG Global, headquartered in Washington, DC, is the leading provider of interactive marketing services for the hospitality industry. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hospitality clients. TIG Global combines its hospitality industry knowledge and e-business expertise to help clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hospitality clients worldwide. 

Learn more about TIG Global’s Internet marketing services and new Destination 1 offering at www.TIGglobal.com/destination1. Please contact Pablo Calvo, 202.465.3952, pcalvo@TIGglobal.com, or Kristina Griffin, 202.465.3905, kgriffin@TIGglobal.com.

 

###

Contact:

Rachel Zendel
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075
rzendel@TIGglobal.com
http://www.tigglobal.com



 
Also See: Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005
TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005
TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003


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