Web Site Up 17% Year-to-date Over the
Same Period in 2004
|Silver Spring, MD (July 14, 2005) – Choice Hotels International (NYSE:CHH)
boasted three days this month with over $8 million in reservations through
the CRS: Wednesday, July 6; Friday, July 8; and Monday, July 11, which
is the new record holding day with just over $8.1 million in reservations.
As a whole, revenue numbers have been up for Choice this summer, topping the $7 million per day mark 11 times thus far this year. Likewise, the number of $6 million revenue days has almost tripled this year over last, from 15 days year-to-date in 2004 to 44 days thus far in 2005. Choice also has booked 54 days so far in 2005 topping $5 million.
Revenues generated via the company’s proprietary web site, Choicehotels.com, are up a total of 17 percent year-to-date over the same period in 2004.
Choice Hotels International is one of the world’s largest lodging franchisors, marketing more than 5,000 hotels open or under development in over 40 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn brand names.
|Also See:||2004 the Year of Direct Online Distribution; Now is the Time to Fight Back with a Smart Direct-to-Consumer Internet Strategy / Max Starkov & Jason Price / February 2004|
|Choice Hotels Develops Proprietary Last Room Sell Function Revenue Enhancer / Aug 2001|