Offers Qualified African American, Hispanic and
Native American Entrepreneurs a Development
Incentive Valued Up to $155,000
Provides Operational Support
Silver Spring, MD (July 20, 2005) — Choice Hotels International, Inc. (NYSE:CHH), franchisor of all-new construction, midpriced Sleep Inn brand hotels today launched a Sleep Inn Minority Incentive Program that offers qualified African American, Hispanic and Native American entrepreneurs a special development incentive with a value of up to $155,000.
“High upfront costs and lack of management experience are two of the primary barriers to entry for minority entrepreneurs interested in hotel development,” said Brian Parker, vice president, emerging markets and new business development. “This incentive program is designed to combat the barriers to entry and demonstrate our commitment to increase minority ownership within the Choice Hotels system.”
The Sleep Inn Minority Incentive Program features:
“Choice Hotels is dedicated entirely to optimizing hotel performance. As a pure franchising company, our success is 100% contingent on the success of our franchisees—our passion is their profitability,” Parker added*.
Worldwide lodging franchisor Choice Hotels International (NYSE:CHH) markets more than 5,000 hotels in over 40 countries under the brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest brand, Cambria Suites, launched in January 2005.
|Also See:||Brian Parker Named Vice President, Emerging Markets and New Business Development at Choice Hotels / January 2005|
|Choice Hotels Emphasizes Hotel Ownership Opportunities for African American, Hispanic and Native American Developers; Minority Incentive Program Offers Up to $125,000 for Development of Choice Branded Hotel / November 2004|
|Choice Hotels Appoints Brian Parker as Director of New Business Development; Charged with Identifying Qualified African-American, Hispanic and Native American Hotel Developers / March 2003|