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 "Thats So Jacques"

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by John R. Hendrie, CEO Hospitality Performance, Inc., August 2005

The Hospitality Industry has spawned many ancillary ventures, aimed at informing the Visitor, guiding them gently to venues of choice, removing the vicarious nature of travel – prompting, proselytizing, promoting, and promulgating everything a sophisticated Visitor will need to consider in their travels.  One such enterprise, which recently has been written up in both the New York Times and the Boston Globe, features  the principals of the Company going about evaluating our Hospitality businesses in several major US cities. They assess our lodgings, our restaurants and shops, differentiating between latte and cappuccino, thread count, dress code requirements, and the like.   Their style and taste is the Service they are selling, and their reviews and impressions are presented by a fictional character, a young, classy/sassy woman, who will traverse the vagaries of travel and provide sound advice and inspiration for classic luxury.  What cachet, what a deal!  How can we get on this gravy train?

Both articles approached the venture a bit “tongue in cheek” as credentials and standards applied were suspiciously reviewed.  If you are a bon vivant with extensive land holdings in Europe or an attractive woman you have instant credibility as a Taste-Maker and advisor to that high-end Consumer.  But, what about the rest of us?  What a great idea.  If Brittany Spears can influence a generation, certainly we all have the ingredients to provide a similar service.

With that in mind, I introduce you to Jacques Joie (as in de vivre), your guide to Hospitality zest, promising to report the keen enjoyment for the pleasures of life, with a decided bias of the fictional traveler, Jacques Jois.  A bit broken and battered but not bitter, he travels to the Destinations of the world by tramp steamer or thumb, bringing you the details on priceless experiences in Peoria, steamy nights in Dakar, and romance in Reykjavik. Iceland.  A traditionalist, Jacques values a smile as more important than the coq au vin, a sincere expression of welcome more than a chocolate on the pillow, a clean bathroom more than the art deco lobby, and expectations met with absence of surprises.  For a fellow, born and raised just off Exit 32 in Secaucus, NJ,  Jacques is the everyman, who needs no glitz or haute de cuisine – just give him an honest Hospitality Experience, emphasize Quality, service and pride, and he will trumpet your achievement around the globe.  Armed with his recommendations, you can proudly exclaim to your friends, “That’s so Jacques!” Look for his reviews in leading Travel and Leisure magazines and services.



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Contact:
John R. Hendrie, CEO
Hospitality Performance, Inc.
www.hospitalityperformance.com
978-346-4387
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Also See: The Symbol of Hospitality, the Pineapple, Has Morphed to That of a Kumquat; Hotel Operators Focus on the Guest Becoming Secondary / John R. Hendrie / August 2005
Ready for Pluckin'; Hospitality Represents that Fat Roaster, Just Sitting there, Plump and Contented / John R. Hendrie / July 2005
Literally Every Destination Marketing Organization Is Under Duress; The Challenge to CVB's / John R. Hendrie / July 2005
A Smile is Really a Simple Thing – an Expression of Welcome, No Cost Involved / John R. Hendrie / July 2005
Lead the Trend to Becoming Guest-Centric; Demonstrating Behavior Not Normally Experienced by the Guest / John R. Hendrie / June 2005
Hospitality QED, That's Latin to Me! / John Hendrie / June 2005
Unless You Operate a Business in a Very Remote Location, You Belong to the Amorphous “Brand-Scape” /  John R. Hendrie / June 2005 
Maximize the Performance of Your Greatest Asset - Your Employees / John R. Hendrie / May 2005
Preparing for the Assault by Organized Labor on Hospitality / John R. Hendrie / May 2005
Customer Service - Panacea or Placebo / John R. Hendrie / May 2005
How to Even the Playing Field, As Independents Suspiciously Eye the Chain Hotels / John R. Hendrie / April 2005
Oh, What a Web We Weave! Pitfalls with Descriptive Language / John R. Hendrie / April 2005
Woe is We! We in Hospitality Have Lost Touch and Share the Responsibility for Consumer Cynicism, Angst and Ennui / March 2005
Moving the Guest Comment Card from Paper to Paperless / John Hendrie / March 2005
Myrtle Beach Area Hospitality Association Launches 'Total Quality Destination' and Presents 'Gold Star of Excellence Awards' / March 2005
The Evolution of Guest Room Amenities / John Hendrie / February 2005
Advertising Integrity; Framing the Visitor's Expectation Through Print, Signage & Internet / John Hendrie / February 2005
Hospitality Trade Associations:  What Have You Done for Me Lately? / February 2005
I Would Like to See your Hospitality Standards. Where Are They? Anybody Seen Them? / John Hendrie / January 2005
Remarkable Hospitality - the Road Map to Excellence; Exceeding the Expectations of our Guests / John Hendrie / January 2005
Are Your Guests Expecting Mediocrity with Your Hospitality Services? Move Your Level of Excellence to the Remarkable / John Hendrie / December 2004
Guest Services - A Tradition Diminished / John Hendrie / December 2004
Rescue from Mediocrity; The Decline of Service Etiquette - A Sequel / John Hendrie / November 2004
Offering Crushed Pepper Before Tasting the Entrée; The Decline of Restaurant Service Etiquette / John Hendrie / October 2004
Destination Marketing – How to rebuild your Reputation and the upcoming Season after the Hurricanes / John Hendrie / September 2004
Six Factors Which Dictate Success in Performing Destination Marketing / John Hendrie / September 2004
Influencing the Consumer to Book Business through Your Commitment to Quality / Aug 2004
Major Hotel Operators Have Rediscovered Hospitality Fundamentals by Revisiting the Guest Room / John R. Hendrie / July 2004
Destination Marketing 101: Take Care of Mom / John R. Hendrie / June 2004
Service Unions Combine, Presenting Huge Challenge to Hospitality Industry / John R. Hendrie / March 2004
What Value Quality? Most Hospitality Operators Use the Term “Quality” In their Advertising. What Exactly Does that Mean? / John R. Hendrie / April 2004

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