Carol Verret Consulting and Training Adds The Franchise Analyzer to Suite of Hospitality Services / May 2005

Carol Verret Consulting
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Carol Verret Consulting and Training Adds "The Franchise Analyzer" to Suite of Hospitality Services

By Carol Verret and Tony D'Angelo

May 11, 2005 - Carol Verret Consulting and Training has added "The Franchise Analyzer" to their suite of hospitality services offered. CVCT provides expert analysis and consulting assistance to hotel owner and operators considering either a change in franchise affiliation or pursuing independence.

There are benefits and costs associated with franchise brand affiliation. The primary reason experienced hotel owners and operators should have when deciding to affiliate with a brand is incremental revenue generation.

The costs associated with franchise affiliation to generate incremental revenues can be substantial. The Franchise Analyzer is an effective tool to compare the costs of franchise affiliation among the most popular brands and independence.

Based upon contributions from a franchise, the costs per reservation received often exceed $50.00 per reservation. Depending upon the current market situation, hotels may be able to significantly reduce these costs and improve cash flow by dropping their franchise flag, launching an aggressive local marketing and sales strategy and contracting with a third party reservations provider.

CVCT and our Franchise Analyzer can help an owner/operator determine the break even factors in terms of occupancy and ADR when considering leaving a franchise for a third party reservations service provider.

CVCT, Carol Verret Consulting and Training, offers consulting and seminars on incorporating and using e-tools to enhance productivity and functionality as well as revenue management and customer service. Our associate, Tony D'Angelo, specializes in HR consulting and seminars. Carol Verret, in association with HotelTraining.com has an online sales training module that deals with New Business Development and developing client profiles by market segment. Contact Carol at [email protected] and log onto the company web site www.carolverret.com. The company can be reached by phone at (303) 618-4065. Log on for info about live web casts and online training modules that also address these issues.

**Contact:**
Carol Verret, Consulting and Training Carol Verret 5910 S. University #C-18, PMB 374 Greenwood Village, CO 80121 Telephone: (303) 618-4065 [email protected] Web Site:http://www.carolverret.com/ Email: [email protected]

Also See:	Independent Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol Verret / March 2005
	Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with the Convenience of the Internet / Carol Verret / January 2005
	Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005
	Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004
	The GM'S Role in Revenue Management / Carol Verret / October 2004
	Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004
	The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004
	Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
	What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
	Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
	CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
	The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
	Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
	The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
	Leadership - General Managers Managing the Sales Process / Carol Verret / October 2003
	When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
	Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret / July 2003
	Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
	Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
	Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
	Revenue Recovery - Building The �A� Team in Sales / Carol Verret / January 2003
	Contingency Marketing Plan � War In Iraq! / Carol Verret / November 2002
	Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
	The Rate Game - Playing to Win / Carol Verret / October 2002
	The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
	Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
	The General Manager�s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
	100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
	The Key to REVPAR Recovery � New Business Development / Carol Verett / December 2001
	Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
	How to Use Consultants Effectively � A View From the Other Side / Carol Verret / August 2001
	How Soft Is Your Hotel's Economic Landing? / Carol Verret / Aprl 2001
	The �Value Proposition�: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
	Generation Y: Motivating and Training a New Generation of Employees / Carol Verret / November 2000
	Why Customer Service Seminars Don't Work / Carol Verret / October 2000
	Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000
	FAT, DUMB AND HAPPY � The Seasonal Boom and Bust Cycle / Carol Verret / August 2000
	Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000
	Measuring Effectiveness of Hotel Sales Departments / Carol Verret / June 2000
	Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000

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