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Creates Four New Brands and New Corporate Identity |
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 Milan,
22nd June 2005 - Domina Hotel Group is fast making a name for
itself as one of the most dynamic operators in the world of hospitality,
and is now showing further enterprising spirit by announcing the global
launch of four new hotel brands, which will add up to over 250 properties
by 2015.
Domina Hotel Group has set out a new corporate identity for the holding Domina Hotel Group, whose Chief Executive Officer is Francesco Borrello, as well as naming the brands that relate to the four types of hotel chains. The design process for the creation of the logos, the corporate identity and the materials for all the hotels is going ahead in partnership with Leo Burnett.
Founded in 2000, Domina Hotel Group has 49 hotels based in 18 different locations over 3 continents. |
| Contact:
Olivia Durazzo
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The
first brand, Domina Inn, introduces a new world of hospitality with
a distinct Italian flair, built around the client’s requirements. Domina
Inns will be hotels whose clients will be able to savour Domina Hotel
Group’s unique concept of hospitality. The aim of Domina Inn is
to define a style of functional hotels, designed to meet the needs of business
travellers as well as tourists.
The
Domina
Hotels brand is positioned one level up. Its aim is to be a unique
space where clients can feel free to be themselves and relax amid the frenzy
of their travels. A special place where the guest is lavished with care
and attention, enjoying the high quality of service and the many facilities
available. There will be no check-in or check-out formalities; the rooms
will be provided with every hi-tech facility, and designed for maximum
relaxation and the ability to respond swiftly to the guest’s every demand.
Royal
Media is the brand dedicated mainly to business travel, and has thus made
technology its point of excellence. Royal Media can satisfy every need
of the businessman on the move, who needs to be connected with the business
world whether travelling for business or pleasure. Thanks to their exclusive
proprietary technology, Royal Media hotels can be described as intelligent
buildings. In every room, clients will be linked to a videoconferencing
system, will receive news broadcasts and newspapers from around the world,
will be able to surf the Net and send and receive emails without connecting
their laptops. All this will be accessible with, at most, three clicks
of the mouse. Royal Media prides itself not only on its unique advanced
technology, but above all on its high standards of hospitality: beds designed
for the highest quality repose, surroundings characterized by their restraint
and modern elegance, everything has been thought of to satisfy guests who
are used to nothing but the best.
The
highest level of luxury is represented by the Richmond Grand brand,
where service and hospitality come together to forge a new standard in
the category, virtually defining a new class of hotel. This is the most
ambitious challenge for Domina Hotels & Resorts Worldwide: the creation
of a new philosophy of hospitality, offering the very highest levels of
care and attention to its guests. This philosophy also extends to the choice
of locations, which are consistent with the Richmond Grand values.
Everything is based on the concept of caring: the attention that can only
be provided by staff who are truly dedicated to the guest, dedicated to
the point of being able to anticipate their every need, in a discreet and
considerate manner. This tailor-made service sets a new standard in hospitality.
To be a Richmond Grand guest will be to experience something unique,
distinguished by the very highest levels of elegance, service and attention.
Richmond
Grand was created to be a unique experience of the highest order, before,
during and after your stay.