Calgary, Alberta, Canada — March 17, 2005 — Vantis, the largest provider of marketing and revenue generation services for independent hotels, car rental companies and airlines, and Buckhiester Management USA Inc., a revenue management industry leader, are pleased to present a webinar developed expressly for hotel owners and asset managers.

Using Buckhiester’s proprietary business process REVRoadMap^TM, the session, entitled Growing the asset value of your perishable product: An overview of revenue management as a business process, introduces the six-step process that results in fully optimized revenues and profit margins. 

“We have been successful in educating many general managers, directors of sales and property revenue managers through our revenue management webinars,” said Kelly Blake, president of Vantis, “but revenue optimization depends on a management team working together as strategic decision makers, not as individual tacticians. Therefore it is necessary for those at the highest level of a property, the asset managers and owners, to also learn and understand the practice of revenue management. And we are happy to provide them with an opportunity to do so.” 

The session is being offered over the Internet, making it accessible to all hotels.

“We want to make it easy for people to participate,” said Rita Emmer, Vantis’ vice president of strategic development, “which is why we are offering the session in interactive webinar format. People don’t even need to step away from their desks to take advantage of this great learning opportunity. Owners, asset managers and/or hotel developers seeking a better understanding of the financial risks of not practicing effective revenue management will not want to miss this useful session.”

Participants will learn how much money their hotels are currently leaving on the table, discover why demand forecasting is so critical in the profit equation, understand how product positioning and effective distribution impact long-term future rate growth, and see how the practice of revenue management has changed over the past five years. 

“Bringing the hotel owner into the revenue management picture has never been more important,” said Bonnie Buckhiester, president of Buckhiester USA Inc. “It is critical that we learn to effectively address the issues of asset value in the daily practice of revenue management. Hoteliers must continue to develop their RM skills in order to minimize risk from both a long and short term perspective.” 

The session takes place March 31 for a cost of $399 USD. Space is limited to 30 sites, so clients are encouraged to register early. 

Vantis and Buckhiester are also pleased to offer an encore presentation of the seven-session webinar series to walk hotels through the key components of successful revenue management in today’s rapidly changing environment. Back by popular demand, the series runs March 15 to April 5 for a cost of $899 USD.

To learn more about the Vantis/Buckhiester owners’ series and to register, visit 
http://www.vantiscorp.com/hotel/products/revenue/owners.php.

About Vantis

Vantis is a marketing and revenue management consulting organization for hotels, car rental companies and airlines. Founded in 1979, the privately held Calgary, Alberta-based firm partners with its clients to optimize their profitable revenue. Vantis offers clients a range of products and services in areas such as revenue management, marketing, channel management, website solutions and voice reservations to ensure they consistently use their most profitable business mix. The company helps clients sell the right hotel room, rental car or airplane seat to the right person at the right price for optimum profitability. With more than 5,000 clients worldwide, Vantis is the industry's largest provider of reservation sales services. The organization is a central distribution point to every viable Internet booking site and to all of the major GDS, including Sabre, Galileo, Pegasus, WorldRes, Amadeus and Worldspan. Vantis has U.S. headquarters in Dallas, Texas and significant development office presence in a number of cities around the world, including Denver, London, Berlin, Sydney and Hong Kong.

About Buckhiester Management USA Inc. 

Buckhiester Management USA Inc. enables the hospitality industry to predict real-time customer demand and maximize revenues by combining industry expertise with its easy to use, hands-on toolkit REVolution™.  Buckhiester USA’s innovative yet practical approach to Revenue Management yields significant incremental revenues. Buckhiester USA combines a unique blend of proprietary tools and process with a proven approach to adult education. Clients include Fairmont Hotels & Resorts, Westin, Marriott, Pan Pacific, Intrawest Resort Group, Radisson, Coast Hotels, Joie de Vivre Hospitality and Tourism Vancouver. Buckhiester has also been chosen by HSMAI to provide Revenue Management content to their association. Founded in 1995, Buckhiester has offices in both the U.S. and Canada.