Pegasus Solutions Expands
Relationship with Caribbean Hotel Association
| DALLAS and MONTEGO BAY, JAMAICA (January 11, 2005) - Pegasus
Inc. (Nasdaq: PEGS) has announced the expansion of its longstanding
relationship with the Caribbean Hotel Association (CHA). Starting
this year, CHA member hotels now have access to the full range of
representation service options offered by Pegasus, including
distribution and marketing services in the Unirez by Pegasus and Utell
by Pegasus offerings. Dallas-based Pegasus Solutions is a global
leader in providing technology and services to hotels and travel
The enhanced relationship between the CHA and Pegasus was announced today at the CHA’s annual conference in Montego Bay, Jamaica. Since 1992, more than 100 CHA hotels that are also Utell by Pegasus members have used Pegasus’ central reservation, distribution and marketing services under the moniker CHARMS (Caribbean Hotel Association Reservation Marketing Service). In 2005, CHARMS hotels have the option to implement the Unirez by Pegasus service, which features integrated self-service tools that allow staff to manage distribution channels, load rates, and generate reports with speed and accuracy.
CHARMS hotels. Pegasus-related services drove $6.7 million in revenue for CHARMS in 2004, an The expansion of service options to CHA members comes after an extremely successful year for increase of 38 percent over 2003. The majority of the increase was recorded in global distribution service (GDS) bookings, with travel agents around the world using the well-known UI code to reserve rooms in CHARMS hotels. Pegasus also facilitated Internet and voice bookings that contributed to revenue growth.
“Pegasus Solutions has a consistent track record of delivering superior electronic distribution and marketing services to hotels throughout the Caribbean,” said Berthia Parle, MBE, president of CHA. “The addition of Unirez by Pegasus services gives CHA hotels easy-to-use technology to efficiently manage inventory in multiple selling channels. Leisure travelers use an ever-widening range of channels to book their vacations, so it’s critical for CHA hotels to use every possible tool to raise their profile and maximize their reach to both travel agents and high-volume Web sites.”
CHA hotels can join CHARMS at any time to gain access to both Utell by Pegasus and Unirez by Pegasus services. Pegasus is the largest provider of hotel representation services in the world, with more than 8,000 independent hotels utilizing the company’s distribution, marketing and reservations services.
Highlights of the Utell by Pegasus service include:
· GDS and Internet connectivity
· Rate, revenue, and channel management
· Global recognition via the UI GDS code
· Call center services covering 41 countries
· Global marketing and promotions to travel agents
· Online commission reconciliation and processing
Highlights of the Unirez by Pegasus service include:
· GDS and Internet connectivity
· Easy-to-use channel management tools
· Customizable online booking engine
· Integrated Web-based central reservation system
· Channel and revenue reports
“Pegasus is committed to delivering superior representation services to the unique Caribbean marketplace,” said Bob Boles, chief operating officer of Pegasus Solutions. “Working hand-in-hand with CHA, we look forward to working with independent hotels to increase electronic bookings while minimizing distribution and management costs.”
About The Carribbean Hotel Association
The Caribbean Hotel Association is dedicated to excellence in hospitality, leadership in marketing, and sustainable growth in tourism, to the benefit of its membership and that of the wider Caribbean community. It aims to be a regional forum that will advance the Caribbean hotel and tourism industry. The members of CHA represent the entire spectrum of hospitality industry's private sector, from 835 member hotels representing some 127,000 hotel rooms in 36 national hotel associations, to 520 allied members including airline executives, tour operators, travel agents, trade and consumer press, hotel and restaurant suppliers, and others.
About Pegasus Solutions, Inc.
Dallas-based Pegasus Solutions, Inc. (Nasdaq: PEGS) is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and nearly 60,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, property management systems, and marketing representation services. The company’s representation services, including Utell by Pegasus™ and Unirez by Pegasus™, are used by nearly 8,000 member hotels in 140 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 17 offices in 12 countries, including regional hubs in London, Scottsdale and Singapore. For more information, please visit www.pegs.com.
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