| BEVERLY HILLS, Calif., February 15, 2005 – Hilton Garden Inn® is
transforming the hotel experience yet again with the Evolution Solution
Express (ESE) TM, a 72-foot, 67,000 pound mobile marketing truck that features
a full scale model guestroom offering the latest in guest comfort and sleep,
ergonomic and entertainment technology. The ESE will trek across the U.S
and Canada, and visit popular tourist events and destinations to provide
travelers with a virtual hotel experience while giving a sneak peek at
what guests will soon find at Hilton Garden Inn hotels.
“The
Hilton Garden Inn brand continually strives to stay ahead of our competitors
and offer guests everything they need, before they know they need it. This
has become our obsession and passion,” said Adrian Kurre, senior vice president
- brand management for Hilton Garden Inn. “The ESE is the ideal way
for us to share this obsession with both our current and future guests—by
taking the evolution of the Hilton Garden Inn guestroom right to where
our travelers live, shop, work and play.”
New guestroom amenities being showcased in the ESE tour include the:
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Garden Sleep System by VSS Sleep Systems
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modified Mirra chair by Herman Miller
-
26” Philips flat panel, high-definition television
-
innovative Hilton Garden Inn clock allowing travelers to play their MP3
player or portable CD player
Guestroom Evolution
The Garden Sleep System was designed by VSS Sleep Systems and is made
using a system of air cells and slatted suspension and adjusts to the contours
of the guest’s body, displacing a person’s unique weight and shape, thereby
eliminating the tossing and turning often associated with a poor night’s
sleep.
The Garden Sleep System is constructed using V3 technology:
-
V1 100% New Zealand virgin wool – which helps maintain the proper
temperature to adjust to an individual’s body temperature while allowing
the material to breath and wick away moisture
-
V2 The Self Contouring Technology (S.C.T.) that does not utilize
a pump or motor rather an air system that automatically adjusts to a person’s
weight no matter the size or shape and displaces body weight to offer a
more restful sleep
-
V3 The Patented Slat Foundation (P.S.F.) that consists of a number
of individual hardwood slats mounted on a unique suspension system that
allows the mattress to flex and shift according to a person’s weight to
provide the perfect balance between comfort and support
The modified Mirra chair by Herman Miller offers guests an ergonomic chair
that automatically shapes itself to each user, while a few simple adjustments
fine-tune the fit and feel. Next generation innovations of the modified
Mirra chair include:
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back height that is taller than standard work chairs to support the thorax
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upper zone flexibility and a back that rolls with the user as he/she reaches
side to side
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geometric flex zones specially tuned inward to support the lumbar region
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standard back offering a degree of sacral support naturally integrated
into the design to support the lower back
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air-weave seat made of breathable microdenier polyester and elaster construction
– allowing stretches in all directions to flex with a guest’s movement
-
suspension to evenly distribute sitter’s weight offering minimal pressure
points and greater comfort
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harmonic tilt, tension knob and adjustable seat height ranging from 16”
to 20 1/2”
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adjustable arm height and width that pivots 11 degrees inward and 11 degrees
outward to support typing on the keyboard or moving the mouse pad
Looking ahead to offer the newest trend in entertainment viewing, Hilton
Garden Inn hotel guestrooms will feature the Philips hi-definition television
that display pictures in a panoramic 16:9 horizontal-to-vertical aspect
ratio to be more like movies while adding a realistic feel to TV and movie
viewing. The 26” Philips hi-definition television will offer guests:
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Commercial hotel TV compatible with all video-on-demand providers
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Razor-sharp images so guests miss nothing from their movies
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Images that are continually optimized for real life pictures
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Dolby® Virtual Surround with 20 Watts audio power to offer guest true
theater surround sound
The innovative Hilton Garden Inn clock that will soon make its way to guestrooms
around North America will have the ability to play a guest’s MP3 player
or portable CD player. In addition, the clock will feature easy-to-follow
instructions for setting the alarm and offer pre-set radio station buttons
with themed images that take guests directly to local city stations like
“Rock,” “Classical,” “Oldies,” “Country,” “Jazz” or “News Talk” – helping
travelers to navigate the airwaves in search of their favorite tunes.
“Hilton Garden Inn is committed to giving guests the latest in technology
and comfort to make business or leisure travel on the road more productive
and less stressful,” said Mark Nogal, vice president of marketing for Hilton
Garden Inn. “With the ESE mobile tour, we look forward to sharing
the evolution of the Hilton Garden Inn guestroom with travelers across
the U.S.”
In addition to these new items, Hilton Garden Inn guests will still
be able to enjoy the chain’s standard amenities that make the brand so
inviting for business and leisure travelers, including complimentary high-speed
Internet access in every room and secure remote printing; an in-room mini-fridge
and microwave, a 24-hour business center; a workout facility, swimming
pool and whirlpool; the Pavilion Pantry® convenience market that offers
24-hour snacks, and the Great American Grill® restaurant offering freshly
prepared breakfast (including the signature Hilton Garden Inn waffle),
lunch* and dinner.* (*depending on hotel location)
The ESE was launched to Hilton Garden Inn owners and general managers
during the Hilton Focused Service Brand conference in Las Vegas on February
14, 2005. The ESE mobile tour will travel for approximately six months,
from February through July, 2005, covering nearly 26,000 miles. It
will stop at new Hilton Garden Inn hotels throughout the U.S., properties
under construction, business parks, as well as local events and attractions.
Additionally, the ESE will make an appearance at WIRED
Magazine’s NextFest, a three-day technology festival expected to attract
thousands of visitors from around the country. NextFest will take
place in Chicago on June 24-26, 2005, at Chicago’s Navy Pier. Hilton Garden
Inn is the official hospitality sponsor of the event.
About Hilton Garden Inn
For the past three years, Hilton Garden Inn has received the distinguished
“Highest Guest Satisfaction Among Mid-Scale Hotel Chains with Full Service”
award in the 2004, 2003 and 2002 J.D. Power and Associates North America
Hotel Guest Satisfaction Index StudySM. Hilton Garden Inn developments
represent one of the cornerstones of the Hilton franchise growth strategy.
More than 300 Hilton Garden Inn hotel properties are currently open or
under development in the United States, Canada and Mexico.
Hilton Garden Inn is the award-winning, mid-priced brand offering complimentary
high-speed Internet access in all hotel guestrooms and secure remote printing
to the hotel’s 24-hour business center. The Hilton Garden Inn brand
is part of Hilton Hotels Corporation; recognized internationally as a preeminent
hospitality company.
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