CEO Leadership Panel
9:30am � 11:00am
Moderated by Jim Burba, president of Horwath Hospitality Investment Advisors, LLC, this session will feature industry leaders sharing their assessments of the current business climate. Panelists include: Jonathan Tisch, Chairman and CEO, Loews Hotels; Dieter Huckestein, Executive Vice President, Hilton Hotels Corporation and President, Hotel Operations, Owned & Managed; Steven C. Anderson, President and CEO, National Restaurant Association

U.S. Lodging Industry Summit Panel
11:00am � 12:30pm
Consultant William J. Hanley will moderate as panelists forecast the future of the economy, consumer behavior, operating performance, and consumer and supply-side trends. Panelists include: Mark Lomanno, President, Smith Travel Research; Douglas K. Shifflet, Chief Executive Officer, D.K. Shifflet & Associations, Ltd.; Peter Yesawich, Ph.D., President, Yesawich, Pepperdine, Brown & Russell; Bjorn Hanson, Ph.D., Global Industry Leader for Hospitality & Leisure, PricewaterhouseCoopers; Patrick H. Ford, President, lodging Econometrics

Keynote Address and Luncheon: Election Point/Counterpoint
12:30pm � 2:00pm
In their unique, point-counterpoint style, political pundits Tucker Carlson and Paul Begala, hosts of CNN�s Crossfire, will share their up-close and personal views on the post-election political climate and its impact on the hospitality industry.

Concurrent Sessions � 2:00pm � 3:30pm

Effective Leadership Motivates Employees
Deborah T.Curtis, D.B.A., Manager, Training & Development, The Center of Community Economic Development through Hospitality and Tourism

Fundamentals of Hotel Technology: A look at the Basics based on AH&LA Technology Primers
Panelists include Daniel J. Connolly, Ph.D., Assistant Professor � ITEC, School of Hotel Restaurant, and Tourism Management and Department of Information Technology and Electronic Commerce, University of Denver�s Daniels College of Business; Mark Haley, Partner, Prism Partnership, LLC; Darrin R. Pinkham, CHTP, Chief Technology Officer, Loews Hotels and Universal Orlando

Lodging Segmentation Study Overview
Yvette Morrison, Marketing Manager, The Coca-Cola Company

Concurrent Sessions �3:30pm � 5:00pm

Governmental Advocacy � How to Lobby and be proactive on the State & Federal Level
Hotel & Lodging Association; Chuck Merin, Managing Director, BKSH & Associates

Revenue, Revenue, Where for Art Thou Revenue
And to further paraphrase the Bard, that is hospitality�s biggest question. Unfortunately, too many of us have pursued only the easiest to find answers, many of these provided by third parties who have no stake in the real success of our businesses. This seminar presented by David A. Troy, President, TIMA will focus on ways to generate the revenue a hotel needs when it is needed, not merely when an intermediary can produce it for you. The information presented is based on the premise that pre-sold rooms never become distressed and that enough pre-sold rooms allow last minute inventory to be sold at a premium, not in a panic.

Understanding Multiculturalism (Cultural Diversity) for Better Guest Services and HR Management
Globalization is the force that is driving international trade, commerce, travel and employment opportunities. Today, walk into a hotel and you will find yourself in the ubiquitous presence of guests and associates of different nationalities and ethnicity. Cultural practices and protocols that are normal in one culture can be a taboo in another. Jamal Feerasta, Assistant Professor, Hospitality Management Program, University of Akron's Summit College will help you understand the cultural nuances critical to delivering superior guest services and managing associates � a win-win for all.