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Hotel Groups and the 20 Largest Brands . InterContinental Hotels Group Overtakes Cendant |
Paris, 29 March 2004 - As
a preview of the detailed assessment of the worldwide hotel industry, undertaken
each year by MKG Consulting and published in the May/June issue of HTR
Magazine, here is the ranking of the 10 largest international hotel groups
and the 20 largest brands established throughout the world.
(YTD 01/01/2004)
(provisional statistics � definitive statistics will be published shortly) Table of the top 20 brands Annual Worldwide Ranking of Hotel Brands
(provisional statistics � definitive statistics will be published shortly)
Within a delicate international context, the major event of 2003 will remain, without a doubt, the rising of InterContinental Hotels Group to the top position in the hotel group ranking. The acquisition of Candlewood Suites in the USA for a total of 15 million dollars brings the number of its hotels to 3,520 for 536,518 rooms. At the same time, Cendant, which dominated the worldwide hotel industry, recorded a drop in the number of its rooms, which nevertheless still totals 6,403 units and 518,435 rooms. The other leading groups in the worldwide hotel industry were not inactive however. Marriott solidified its third place with an increase of more than 26,000 rooms, which corresponds to a rise of 5.7%. Accor continued its international expansion. As of January 2004, the global supply of the European leader totalled 453,403 rooms. The other American groups also displayed strong growth. Choice continued its development through franchising and expanded its supply by 4%, as did both Hilton Corp. and Carlson Hospitality Worldwide. Once again, this year Best Western continued restructuring its network. By reinforcing its membership standards, the brand increased by 0.4%. With a supply of 4,110 units and 310,245 rooms, Best Western nevertheless remained the largest brand in the world. The brand ranking this year did not show any major movement among the heavyweights. Hampton Inn moved up the list by one place and is currently ahead of Super 8 Motels, in 7th place. Among the most remarkable advancements among the 20 largest hotel brands, we notice the increase of Novotel (+7.3%) and of Express by Holiday Inn (+10.2%). The budget brand of the British group thus rose one spot, which confirms the ambition of de InterContinental Hotels Group on this segment. The largest falls in supply concerned Cendant. Ramada Franchise Systems Inc. notably say a drop of 9.9%. Finally, the first elements of the worldwide assessment of the hotel industry leads to the conclusion that despite the difficulties encountered in 2003, the major global operators have maintained steady development in the conquest of new market shares. Thus, the 10 largest groups in the world increased by 2.3% in 2003 (+78,309 rooms) versus a rise of 2.6% at the end of 2002. For 2004, a census of hotel group development projects, undertaken by MKG Consulting identified 80,000 additional rooms throughout the world, i.e. a volume corresponding to that of the expansion of the 10 largest groups in the world this year. MKG Consulting has the largest hotel database in the world outside the USA, with the best coverage of all hotel segments. The MKG Consulting database gathers monthly the data from 40,000 hotels, representing over 2.2 million rooms. The activity results of the MKG Consulting database concern a sample of 9,000 corporate-run chain hotels, representing 1 million rooms. These results are supplied by chain hotels throughout the world, for which MKG Consulting is the official supplier of statistics. |
Contact:
Georges Panayotis +33 (0)1 56 56 87 90 [email protected] http://www.mkgconseil.com |