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Looks Ahead to 2004 |
CHICAGO (Jan. 21, 2004) � As the calendar
turned to a new year, the Chicago-based marketing and communications firm
m-k-t-g marked the end of a successful 2003 during which the company attracted
a wide spectrum of new hospitality clients.
m-k-t-g�s new-business development has been particularly gratifying to the company�s executives, who are hospitality industry veterans dedicated to serving the market. �A personal philosophy is that great work happens when you work on things you love,� says Stacy Shaw, President, m-k-t-g. �l can�t imagine supporting any other industry. � m-k-t-g has assembled an amazing team of talented marketing professionals, and we truly serve as an exceptional resource for all companies related to the hospitality industry.� Independent hotels, hotel chains, management companies, travel wholesalers and senior living communities are among the many companies that have recognized m-k-t-g�s hospitality industry expertise and selected the company to conduct marketing programs. In recent months, m-k-t-g has reached agency-of-record agreements with The Garden City Hotel, Garden City, N.Y.; The Talbott Hotel, Chicago; Westward Look Hotel, Tucson, Ariz.; Coastal Hotel Group; Down Under Endeavours; and Autumn Green, the new senior living concept by Senior Lifestyle Corporation. In addition, m-k-t-g has performed specialty work for Adam�s Mark Hotels & Resorts. �We are fortunate to have such an esteemed collection of innovative clients, and we look forward to serving them�and extending our expertise to other hospitality companies�in 2004 and beyond,� Shaw says. Through m-k-t-g�s current relationships, the company is providing marketing plans and strategy, brand standards and design platform, sales collateral, direct marketing materials, HTML e-mail and database development, online and offline media buys, website migration and website design. While m-k-t-g�s client base affords the company an opportunity to showcase its wide range of expertise, m-k-t-g executives remain committed to serving the individual needs of each client. �We have a philosophy of, �Just because you can, doesn�t mean you should,� � Shaw says. �The ROI is at the core of every campaign and not an afterthought.� Adds Kimberly Erwin, Vice President, Relationship Marketing, m-k-t-g: �We have built synergistic relationships with our clients and are confident that through working together, we will achieve measurable results.� In addition to its newest business relationships, m-k-t-g continues its work with Starwood Hotels & Resorts, IndeCorp and Rand McNally. m-k-t-g also is the agency of record for Preferred Hotels & Resorts Worldwide. About m-k-t-g:
For more information about m-k-t-g or about any of the hospitality clients listed above, please contact Kimberly Erwin at [email protected] or 312.202.6932. |
215 West Superior, Suite 200 Chicago, Illinois 60610 T: 312-202-6960 F: 312-202-6920 http://www.m-k-t-g.com |