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 La Quinta Founder Sam Barshop Receives Hotel Industry
Lifetime Achievement Award; Credited with Creating
the Limited Service Lodging Concept

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Los Angeles, CA (January 20, 2004) � Sam Barshop, who along with his brother Philip founded La Quinta Motors Inns with a single property in 1968, and is credited with creating the concept of the �limited service� hotel, was honored by the hotel industry with its Lifetime Achievement Award.  Barshop accepted the award at a luncheon in his honor at the annual Americas Lodging Industry Summit (ALIS) held at the Century Plaza Hotel & Spa in Beverly Hills.

Jim Burba, the conference coordinator and president of Horwath Hospitality Investment Advisers, called Barshop �a true legend in our industry,� a man who has �taken the concept of success to its pinnacle.� Burba also noted Barshop�s contributions as an industry visionary, innovator, entrepreneur and philanthropist.

Barshop and his brother built the first La Quinta in San Antonio in 1968, in time for the city�s HemisFair. He grew the chain and the �limited service� concept, serving as the founding chairman of La Quinta until his retirement in 1994. Under his leadership, the company went public in 1974 and grew to a brand of more than 200 hotels. Today, La Quinta has more than 370 Inns and Inn & Suites, throughout the United States and in Canada.

Barshop thanked the conference for the award and said, �When we started the company, our intention was to take advantage of quality locations in emerging markets � and to secure top locations, we were not adverse to paying a premium for sites.� He continued, �Today, La Quinta is reaping the benefits of its locations, and continuing the entrepreneurial spirit of the company�s founding by offering innovative products and services that offer guests a consistently excellent lodging experience.�

Barshop concluded by thanking Francis (�Butch�) Cash, La Quinta�s CEO, and Alan Tallis, La Quinta�s Executive Vice President and Chief Development Officer, for their involvement in making the award possible.

About Sam Barshop

In addition to founding La Quinta, Sam Barshop�s many civic and philanthropic endeavors include endowing numerous Chairs, professorships and scholarships at his alma mater, the University of Texas; and serving in volunteer positions ranging from the University Chancellor�s Council to Chairman of the Texas Special Olympics and Chairman of the Greater Austin/San Antonio Corridor Council. Barshop is a 2003 inductee into the Texas Philanthropy Hall of Fame, and a San Antonio Business Hall of Fame Laureate, and was a recipient of the University of Texas Ex-Student Association�s Distinguished Alumni Award.  Barshop is also  Regent for the University of Texas.

About La Quinta

Dallas-based La Quinta Corporation (NYSE: LQI), a limited-service lodging company, owns, operates or franchises more than 370 La Quinta Inns and La Quinta Inn & Suites in 33 states. 


 
Contact:
La Quinta Corporation
www.LQ.com
Also See: ALIS �Professors� Featured in New Hotel Asset Management Book from Educational Institute of AH&LA / January 2004


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