Website Managed Entirely by the Hotel
|Scottsdale AZ (January 26, 2004) -- The
Villas of Grand Cypress Golf Resort in Orlando FL offers 146 elegantly
appointed club suites, one-, two-, three-, and four-bedroom villas, 45
holes of Jack Nicklaus Signature Designed golf, an award winning Academy
of Golf, a full-service Equestrian Center, and Racquet Club, each with
its own schedule of tournaments and special events. Recently launched,
the new www.grandcypress.com
website, developed by Interactive Sites, was designed for guests to easily
explore the entire resort as well as making it accessible to the Internet
Marketing Manager to completely manage the site more efficiently and cost-effectively.
“The fact is, with everything The Villas of Grand Cypress has to offer our guests we have many, many pages of information. It is crucial that all information within the site is organized so each guest can find what they are looking for effortlessly,” said Stephen Merriman, Travel Industry and Internet Marketing Manager for The Villas at Grand Cypress. “Interactive Sites streamlined the navigation and made it flow for our guests. They have done a magnificent job, on a price-conscious basis with their technology that makes it work.” Site visitors appear to agree, as more than twenty new subscribers joined The Villas of Grand Cypress email newsletter list within the first three days after it went live. Previously the site had approximately twenty new subscribers each month.
“Our objective with the new site was to create an online presence to match the elegance that is The Villas of Grand Cypress Golf Resort,” said Merriman. “Interactive Sites was able to take the magnificence of this property and compile it into this new website. Because they are experts in hotel websites with tons of experience, they know what works and what doesn't. They really consult and recommend to you what you need for online success, and I found that very useful.”
The new website incorporates a secure socket layer to allow visitors to register for horse shows, golf tournaments and other events, but the technology that impressed Merriman in selecting his new website developer was Interactive Sites' content management system I-Sites-CMS™. “Their content management system does more than just manage your content and is perhaps the biggest element in terms of the long-term cost-effectiveness of this website. I can make changes whenever I want,” he said. “In this industry, there are time-sensitive messages that need to go on the site immediately and with this tool, I can do that. Interactive Sites clearly understands the hotel business and makes the site work to support those objectives.”
Michael L. Waltman, President & CEO of Interactive Sites commented, “It is gratifying to know that the site we created for The Villas of Grand Cypress is already producing results. The Villas of Grand Cypress is a great example of a hotel that understands how to maximize the Internet and they’re taking advantage of it. Our mutual objectives were to provide the guest with a site that's easy to use and reflects the grand style of the resort and its many capabilities. But most importantly, give our client the tools he needs to keep the Grand Cypress site current, engaging and to generate more revenue. We have succeeded on all three levels and I look forward to sharing in more successful results with another market-savvy hotel company.”
Interactive Sites is a leading company in developing web based products exclusively for the hospitality industry worldwide. Interactive Sites has been providing web-based products and services for the last ten years to more than 12,000 hotels, resorts and casinos. Working with owning, managing, franchise, referral, independent and casino companies, Interactive Sites’ clients range from limited service hotels to the most luxurious hotels and resorts in the world.
Interactive Sites (www.interactivesites.com) provides web-site design and development, content management (I-Sites CMS™), online groups & meetings management applications (PlanIt Online™, ShareIt Online™), search engine marketing and optimization, permission based e-mail marketing service (I-Promotions™)and a third-party vendor booking service for hotels (VIBE™).
|Also See||Interactive Sites Produces Results for The New York Palace Hotel Web Site / December 2003|
|Interactive Sites To Provide Private-Label Sales Referral System to Wyndham International / March 2003|
|Interactive Sites to Transform The Breakers Website / Oct 2002|
|HubX and Interactive Sites Form Strategic Partnership / Aug 2002|