Agreements and One Holiday Inn Franchise
Agreement in Asia Pacific
|Singapore, January 29, 2004 – Continuing its aggressive Asia Pacific
expansion InterContinental Hotels Group has secured six management agreements
and one Holiday Inn franchise agreement in the past two months. These hotels
will add to Holiday Inn’s rapidly growing distribution in the region, increasing
from 79 currently opened hotels to a network of more than 120 hotels beyond
2005. More particularly, new contracts underscore the renowned Holiday
Inn brand preference with business and leisure travellers, and, investors
who truly understand that appeal to travellers and its longer term impacts
on hotel profitability and asset capital value.
Said InterContinental Hotels Group’s Managing Director, Asia Pacific, Mr A. Patrick Imbardelli: “Our award-winning Holiday Inn brand is again making waves in Asia Pacific. With the signing of these seven new agreements, InterContinental Hotels Group is assured that the Holiday Inn brand will continue to forge ahead in the competitive mid-market segment. It is already an icon in China. With this sustained increase in China distribution and in other key countries in the region, we are further strengthening Holiday Inn’s position as the preferred choice of travellers and investors.”
North Asia (Greater China, Japan & Korea)
Currently, there are 33 Holiday Inn hotels and resorts in North Asia, of which 24 Holiday Inn hotels and resorts are in China, seven in Japan and one in Korea. With five current additions, (refer to list below) and more in the pipeline, the Holiday Inn’s North Asia portfolio will include 60 hotels beyond 2005.
Holiday Inn Shipu Guangzhou is a 270-guest room new build hotel that is scheduled to open in December 2004. Guangzhou Xiguan Era Plaza Real Estate Development Co. Ltd. owns the proposed hotel, which will be located in Di Shi Fu, Liwan District in Guangzhou, just 500m away from the Guangzhou diplomatic region and within the famous commercial area and tourist destination of Shang Xia Jiu. It is an ideal location for both business and leisure travellers.
Holiday Inn Jiangmen is owned by the National Tax Bureau of Jiangmen City, Guangdong. Situated in the most developed south central sector of the Pear River Delta, the proposed new build hotel will have close to 220 guest rooms as well as excellent meeting facilities, targeting the 4,000 enterprises located in Jiangmen. In addition, the hotel will provide the best location for tourists due to its proximity to numerous attractions in the area. Holiday Inn Jiangmen, the city’s first international hotel, is scheduled to open in December 2004.
Holiday Inn Linyi Shandong in Shandong province will be the first international hotel there and is set to dominate the Linyi hotel marketplace. Located in the Nanshan district of Linyi, which has become the second largest wholesale destination in China and a key trade centre in Shandong, the proposed new build 26-storey hotel will have more than 340 rooms. The hotel is owned by Linyi Hua Qiao Real Estate Development Co. Ltd. and is expected to open in October 2004.
Holiday Inn Resort Sanya Bay is owned by Sanya Zhongtai Investment Co. Ltd. The new build hotel, located in Sanya not far from the Sanya Airport in Hainan, will have more than 220 rooms and is expected to open in August 2004. Its location in one of China’s rapidly growing leisure destinations will contribute to the hotel’s appeal. Both international and domestic guests staying at the hotel will enjoy exceptional water sports and golfing facilities in Sanya, while corporate guests will have access to dedicated meeting facilities. This is the second resort in Sanya Bay for InterContinental Hotels Group.
Holiday Inn Seongbuk-Gu in Northern Seoul is the only international hotel in the town of Seongbuk-Gu, which has been earmarked for redevelopment as a central town by the city government. The close to 130-guest room hotel is owned by the Woo Young Development Co. Ltd. and is scheduled to re-open in April 2004. The hotel's modern facilities and the Holiday Inn brand will help position the hotel as the preferred hotel in the area.
Currently, InterContinental Hotels Group’s Indonesia portfolio consists of six hotels and resorts, of which three are Holiday Inn branded. Two new Holiday Inn management contracts reinforce the Group’s commitment to Indonesia, with expansion of its brand network in that key market.
Holiday Inn Bekasi, which will open in 2006, is located in Bekasi Timur, on the city fringe of Jakarta. PT. Rekapastika Asri, a real estate development company, owns the proposed 150-guest room hotel, which will also have 50 long stay suites. The Blue Oasis City development, of which Holiday Inn Bekasi is a part, will also house condominiums and a shopping mall. This will add to the appeal of the proposed hotel. With the growing concentration of international and domestic manufacturing concerns in Bekasi Timur, Holiday Inn Bekasi will cater to travellers who require quality accommodation, both short and long term.
Holiday Inn Bogor will be the first international hotel in Central Bogor, east of Jakarta. Located in the city centre, the new-build hotel will cater to both business and leisure travellers, particularly from Europe. Owned by PT Mirah Segar, a leading real estate developer in Bogor, the 180-guest room Holiday Inn Bogor will boast unobstructed views of the Botanical Garden, and, as extensive meeting facilities, all of which will be appreciated by hotel guests. Holiday inn Bogor will open end of 2005.
As the world’s best-known brand, Holiday Inn offers consistent, warm service in a friendly environment, where travellers can “be themselves”. Established for more than 50 years, the rapidly expanding brand remains a strong name that stands for quality throughout the region, particularly in China, where it is the Number 1 hotel brand. Holiday Inn provides travellers with an unparalleled choice when it comes to great value for money and level of comfort. Reflecting that, the brand has amassed many industry accolades during its more than 20 years presence in Asia Pacific. In Business Traveller Asia-Pacific’s Readers’ Poll 2003, Holiday Inn was again named Best Mid-market Hotel Brand in Asia-Pacific and Best Mid-market Hotel Brand in the World.
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG
(ADRs)], owns, manages, leases or franchises more than 3,400 hotels and
530,000 guest rooms in nearly 100 countries and territories around the
InterContinental Hotels Group
Tel: (65) 6395 6074
|Also See:||Patrick Imbardelli, InterContinental Hotel Group’s Managing Director for Asia Pacific, is ‘Divorcing’ Owners Who Don’t Fit In with the Group’s Values / Steve Shellum HOTEL Asia Pacific / November 2003|
|Clarence Tan Appointed Vice President Business Support, Asia Pacific for InterContinental Hotels Group / January 2004|