January 21, 2004 - Top hospitality executives will be speaking on a number of issues related to sales and marketing in the hotel industry. Taking a fresh look at the concept of brand, Ric Leutwyler, VP of E-Commerce & Field Marketing at Best Western International will be addressing how to adapt and maintain brand consistency across multiple distribution channels. DJ Vallauri, VP of E-Commerce at PrimeHospitality will be analysing search engine optimisation and the art of selling on the Web, while Rob Solomon, SVP of Distribution at Outrigger Hotels & Resorts will be looking at the importance of content in driving customers to your website. Concentrating on the huge revenue potential of emerging markets the Sol Group Corporation will be looking at the cultural and linguistic implications of marketing your product globally.

Representatives from Gartner, Jupiter Research and Nielsen//NetRatings will also be providing cutting edge industry intelligence and expert predictions on future trends.  Plus a detailed look at how radical changes in three key sectors will impact on your business: the e-volution of the corporate market, the development of destination portal marketing and re-engineering the GDS and alternative models for travel distribution.

�With more networking opportunities than ever before over the two days, this is the place to establish, cement and renew the relationships that are central to your industry.  This event is a must-attend for everyone in Travel Sales and Marketing� Laura Charlesworth, Event Director at EyeforTravel.  

See the website for full up-to-date information with confirmed speakers and full agenda details: www.eyefortravel.com/west2004/4.  The sooner you register the more you can save.  Places are limited, with only 30 places left at $1095, make sure you secure your place today. 

Book now risk free as all places are transferable and fully refundable up till 27th February 2004.  There are 5 easy ways to book:

1. Online: https://secure.firstconf.com/travel/west2004/register.shtml, 
2. Fax: free on 1 800 814 3459 
3. Phone: free on 1 800 814 3459 ext 397
4. Email: [email protected]
5. Mail: EyeforTravel, 7-9 Fashion Street, London E1 6PX, UK