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 Anton Good Named Executive Director of Safir International
Hotel Management and Swiss Inn Hotels &
Resorts Strategic Alliance

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January 2004 - Safir International Hotel Management and Swiss Inn Hotels & Resorts have formed a strategic alliance.  Under this agreement, both parties will explore business opportunities in areas including hotel & resort development, acquiring of hotel management contracts and joint marketing & promotion activities.  The Executive Director for the new alliance will be Anton Good, founder of Swiss Inn Hotels & Resorts and former President of Mövenpick Hotels.

The alliance enables both Safir and Swiss Inn to explore and develop reciprocal and joint activities that connect each other’s strengths in their respective markets.  The distribution of both companies’ hotel portfolios matches.  The main area of activities of both Safir and Swiss Inn are in North Africa and the Middle East.

Omran Hayat, Vice Chairman of Kuwait Hotels Co., the parent company of Safir International Hotel Management said, “We are determined to turn, the recently by KIPCO acquired Safir Group around and there is great potential for creating synergy and value between both companies.”  The Safir Group also owns 50 percent of the Abou Nawas Hotels Management Company, which operates 19 hotels in Tunisia.

Anton Good the new Executive Director added, “From a long-term perspective, progress in strategic alliances will consist of creating new opportunities.  I expect that both companies will in future gain from active exchange of joint activities in management and development of distinguished hotel chain.

The Group operates in Kuwait, U.A.E., Saudi Arabia, Egypt, Syria, Lebanon and Algeria. New openings are planned in Lebanon, Egypt and Kuwait.


 
Contact:
Safir International Hotel Management
P.O. Box 833
13009 Safat
Kuwait
Tel No:   965 252 0600 ext. 358
beth@safirhotels.com
www.safirhotels.com
Also See: Kuwait - A Market Profile / Andersen UK / May 2002


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