Best Western Holds Top Position of
25 Brands in Europe
|February 16,2004 - As a preview
of the detailed European hotel industry report, compiled each year by MKG
Consulting and published in the February/March 2004 issue of HTR, here
is a ranking of the top ten groups and the top 25 brands established in
Yearly European ranking
The 2004 ranking of hotel groups located in Europe reveal a relative stability and prudence in terms of development of the largest European Hotels’ operators. The top 10 European groups have seen their supply grow by only 1.1% (+6.908 rooms) in the course of 2003; the rise in supply of the top 10 reached 3.7% (+22.600 rooms) at the end of 2002. The ranking of the top 10 groups established in Europe is very close to that of last year. One has to look to the 6th place in order to see any reshuffling in this ranking: the Spanish Sol Melia rose by one place and passed Marriott, which fell to 7th place. TUI and Choice also swapped positions in this ranking, the German group specialised in leisure hotels thus comes in 8th place and Choice in 9th. With the exception of Best Western, which continues with the rationalization of its supply that fell by 1.423 rooms. The leaders strengthened their lead over their "challengers": the European number 1, the French Accor, posted a rise of 1.4% (+2787 rooms) while InterContinental Hotels Group (formerly Six Continents) posted a rise of 5.9% (+3.856 rooms).
hotel brands (as of 01/01/2004)
By brand, we notice that among the top 25 brands located in Europe, 18 post a supply that is growing and 7 post a supply that fell during the year.
In more detail, the ranking shows Best Western holding its top position despite a drop of 2% in its supply (-1.423 rooms). Ibis and Mercure, the 2 Accor brands strengthen their positions on the other hand (2nd and 3rd place) and recorded rises of 3.3% (+1.773 rooms) and 2.7% (+1.406 rooms). The most spectacular increase of the year is also attributed to Accor: Novotel posted a rise of 4.068 rooms (12.1%) and holds its 5th place ranking. As in 2003, Holiday Inn slid in between the three brands of the Accor group (in 4th place). The British brand saw a rise of 4.0% (+1.530 rooms) during the course of the year 2003. Outside these differences between the leaders of the ranking and their close "followers", there are few changes to be seen. The major change, Etap Hotel entered into the top 10 in 2004 thanks to a 9.4% rise (+1.922 rooms) in the brand's portfolio. Three other significant changes within the top 25 are worth noting: Travel Inn, the budget brand of the British Whitbread, with locations only in the United Kingdom, rose from the 16th to 12th place in Europe due to a 12.4% (+1.999 rooms); Melia grew by 6.3% (929 rooms) and went from 21st place to 16th in Europe ; Sofitel grew by 34.7% (+3733 rooms) and went from 29th to 21st place. Other brands also rose up in the 2004 ranking, this is the case with Radisson (14th), Riu Hoteles (15th), Ramada International (17th), Sheraton (24th) and Travelodge (25th).
At the end of the year that was without a doubt the
most difficult for the worldwide tourism industry since the crisis that
followed the 1991 Gulf war, major operators will have therefore been cautious.
Contrary to the previous years, few mergers or acquisitions took place
in 2003 other than the acquiring of the French B&B by the British Duke
Street Capital and the acquisition of Premier Lodge by The Spirit Group.
At this beginning of a new year, major movements are still not occurring
with the exception nevertheless of the debt of the Le Méridien chain
taken over by Lehman Brothers and Starwood which may foresee a fusion between
these two groups.
For 20 years now, MKG Consulting has exclusively presented the official statistics of chain hotels. Data concerning activity in 2003 in France and in Europe will be supplemented by a more in-depth analysis during the 2004 Hotel Makers' Forum, on March 8th 2004 at the Press Club de France – Sofitel Champs Elysées. – Paris. Information and subscription at: www.hotelmakersforum.com
MKG Consulting has the largest hotel database in the world outside the USA. with the best representation of all the hotel segments. The MKG Consulting Database includes over 40.000 hotels. representing more than 2.2 million rooms. The activity results of the MKG Consulting Database are from a sample of 9.000 corporate operated chain hotels. representing 1.100.000 rooms. These results are from data that has been supplied by the chain hotels in France and Europe. for which MKG Consulting is the official statistics supplier.
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|Also See:||Despite One of the Worst Years in International Tourism, the French Hotel Industry Managed to Record Only a Moderate Drop in RevPAR in 2003 / MKG Consulting / January 2004|
|RevPAR Falls 2.9% for the European Hotel Industry for 12 Months through November 2003; Austria Rises 6.1% in RevPAR / MKG Consulting / January 2004|
|European Budget Hotel Industry Shows Growth in RevPAR; Not as Cheerful in the Other Hotel Segments / MKG Consulting / November 2003|
|European Hotel Chains: New Downward Slide in July, 2003 / MKG Consulting / Sept 2003|
|Finally a Month of Strong Rises in the German Hotel Industry / MKG Consulting / July 2003|
|Hotel Industry in Europe: Record Drop in the RevPAR in April 2003, But Slight Decrease of the Mid-term Trend / MKG Consulting / May 2003|
|The Worldwide Ranking of Hotel Groups 2003; The World’s Top Ten International Groups Increase Their Supply by 2.6% / MKG / April 2003|
|The French Hotel Industry Confirms its Solidity in 2002 and Serenely Forecasts a Year 2003, Despite Geopolitical Instability / MKG Consulting / Feb 2003|
|European Hotel Industry: Like Last Year, France is Doing Better than all its European Neighbours in 2002 / MKG Consulting / Jan 2003|
|European Hotel Industry: An Encouraging Month of October / MKG Consulting / Dec 2002|
|Europe’s Hotel Industry: France Posts Record Performance for September, 2002 / MKG Consulting / Oct 2002|
|Assessment of the Summer Season for the European Hotel Industry / MKG / Oct 2002|