HSMAI and HSA Announce Partnership
to Deliver Educational Programming
Private Label and Online Learning
MCLEAN, VA (Jan. 29, 2004) – In keeping with its mission to deliver
education and learning to its members and the industry at large, the Hospitality
Sales & Marketing Association International (HSMAI) has entered into
a partnership with HSA International, the leading education and training
firm in the hospitality industry, to manage its new HSMAI University program.
“The launch of HSMAI University provides the industry with a tremendously
valuable resource of performance development opportunities,” said Dr. Mike
Hampton, president & CEO of HSA International. “The training
and information being provided through the HSMAI University project is
very timely and is focused on helping hospitality organizations improve
the skill sets, knowledge base and productivity of their sales and marketing
Among the diverse range of topics to be addressed are: Best Practices For E-Mail Marketing; Hospitality Sales Essentials: The Fundamentals of Successful Hotel Sales; How To Develop Permission Based E-Mail Marketing Campaigns; How to Optimize Pricing In Revenue Management and How to Prospect For Sales On The Internet.
In addition to the inventory of seminars and workshops, HSMAI University will feature a Speakers and Trainers Bureau that will serve as a venue through which presenters can be arranged for conferences, conventions, trade shows and other events covering a spectrum of both specialized and industry-specific topics.
HSA International specializes in educational management, including the design, development and delivery of training programs, products and services created especially for the hospitality industry. HSA produces and makes available workshops, seminars, video and audiotapes, reference manuals, workplace displays and job aids, as well as other tools for human resources development. Established in 1986 and headquartered in the U.S., with affiliate offices in Singapore and Germany, HSA has an international client base that includes a broad range of leading industry brands.
1601 North Palm Avenue, Suite 211
Pembroke Pines, FL USA 33026
TEL 954.432.7301 FAX 954.432.8677
|Also See||Optimizing New Employee Performance And Productivity or Getting New-Hires Up To Speed Quickly / Michael Hampton, Ed.D. / HSA International / December 2003|
|Motivating And Retaining Employees / Michael Hampton, Ed.D. / HSA International / December 2003|
|Hospitality Leaders Are Responsible For Setting The Standards / Michael Hampton, Ed.D. / HSA International / August 2003|
|Challenging Times Require Hospitality Leaders On The Front Lines / Michael Hampton, Ed.D. / July 2003|
|How To Increase Front Desk Sales & Customer Service Skills / July 2003|
|Motivating And Retaining Employees When Times Are Tough / Michael Hampton, Ed.D./ June 2003|