Booked Online in 2003, an Increase of 57%
over Prior Year's 3.9 Million Bookings
|PARIS, Jan. 29, 2004 - More than six million
room nights in Accor hotels were booked online in 2003, an increase of
57% over the prior year's 3.9 million bookings.
Room nights reserved on Accor hotel websites (the accorhotels.com portal, as well as sofitel.com, novotel.com, mercure.com, suite-hotel.com, ibishotel.com, etaphotel.com, hotelformule1.com, motel6.com and redroof.com) accounted for 83% of total online bookings, compared with 17% for online distributors.
Sustained growth in Internet business volume
Aggregate Internet bookings generated business volume of EUR 300 million in 2003, or 5.6% of lodging revenue, compared with EUR 202 million and 3.6% in 2002.
This performance was led by strong growth in bookings for hotels in Accor's Upscale and Midscale segments (Sofitel, Novotel, Mercure and Suitehotel), although the Economy segment still accounts for 60% of online bookings.
A new spotlight on the offers and more attractive sites
The international accorhotels.com portal and a number of Group websites, notably sofitel.com and etaphotel.com, were revamped in 2003, to make their offers more appealing and to improve online services. Every month, 3.7 million people visit Accor's hotel websites.
As 2004 gets underway, accorhotels.com is focusing on enhancing its attractiveness and promoting leisure activities:
With 150,000 associates in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services.
|Also See:||TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003|
|Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003|