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Travel Services that Protect the Environment |
WASHINGTON, DC -- October 8, 2003 - In a landmark study, the
Travel Industry Association of America (TIA) has documented the strong
feelings U.S. travelers have about preserving the natural environment as
well as history and culture. The report called, Geotourism: The New Trend
in Travel, showed that more than three-quarters of American travelers feel
it is important that their visits not damage the environment. And 62 percent
say it's important to learn about other cultures when they travel. Furthermore,
38 percent of travelers say they would pay more to use a travel company
that strives to protect and preserve the environment. The two-part study
was sponsored by National Geographic Traveler and is the first to define
geotourists as specific psychographic groups and also begin to track their
preferences.
�This type of examination of U.S. travelers� awareness, habits and attitudes has never been done before. In so many aspects the U.S. traveler impacts the tourism industry worldwide�but especially financially,� noted Dawn Drew, vice president and publisher of National Geographic Traveler. �It is important that the industry begin to understand what interests and motivates these individuals to spend more and to select destinations and businesses in the travel industry.� There are more than 55 million Americans that can be classified as Geotourists. Geotourism encompasses all aspects of travel � not just the environment. Its definition�tourism that sustains or enhances the geographical character of the place being visited, including its environment, culture, aesthetics, heritage and the well-being of its residents�describes completely all aspects of sustainability in travel, and hits all of the definable touch points associated with providing the authentic travel experiences that travelers demand today. �We found that millions of travelers, or geotourists, are aware of travel companies that practice sustainable tourism and they�re poised to support the travel industry�s geotourism efforts with their travel dollars,� remarked Dr. Suzanne Cook, senior vice president of research for the Travel Industry Association of America. �In fact, many of them would be willing to pay a premium for travel services from companies that engage in geotourism practices.� Findings from the Geotourism: New Trend in Travel study:
TIA is the national, non-profit organization representing all components of the $525 billion travel industry. TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States. |
Contact:
TIA
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Also See: | Study Suggests Travelers with Disabilities Would Double their Spending if Airlines and Hotels Improved Certain Needs / Jan 2003 |