EZ-YIELD™ Signs Mutual Marketing Agreement with
First Internet Travel d.b.a. 1800USAHotels.com
.
Mahwah, NJ and Orlando, FL – October 17, 2003 – EZ Yield.com, a state of the art web-based yield management platform, and First Internet Travel (d.b.a. 1800USAHotels.com), a leader in worldwide on-line hotel reservations, today announced a mutual marketing partnership. 

First Internet Travel currently operates over 500 URLs in major markets worldwide, and boasts over 3,000 on-line affiliations.  FIT is also a co-founder of Travel Inventory Marketing Alliance (TIMA), a system that allows hotel inventory suppliers and distributors the ability to market unused inventory through a network of similar marketers, their affiliates and private-label partners. This distribution channel not only allows merchant-model hotel inventory suppliers the ability to clear their allotments, but it also presents an opportunity for inventory marketers/distributors to access inventory in markets they were formerly unable to supply.  FIT plans to work with EZ-YIELD™ to leverage the excellent relationships both companies have built with their hotel partners. 

“We believe the Internet companies that can form true equal partnerships with their hotels are the ones that will remain standing in the long run.  EZ-YIELD™ is an exceptional yield management product that we’re proud to bring to our contracted hotels” states Leslie Portella, Vice President of Hotel Sales for FIT.  “Conversely, our affiliate relationships and involvement with TIMA opens up a rich potential customer base for properties that utilize EZ-YIELD™.  Hotels that haven’t signed up with 1800USAHotels.com are missing an excellent distribution opportunity; our new partnership will ultimately close that gap”. 

“EZ-YIELD™ believes that this partnership with 1800USAHotels.com and TIMA will provide our hoteliers with a superior point of distribution,” said Ed St. Onge, president and co-founder of EZ Yield.com.  ““EZ Yield.com adds value to our product suite by offering compatibility to, and partnering with, industry leading wholesalers such as 1800USAHotels.com and TIMA.”.”

More information about First Internet Travel can be found at http://www.1800usahotels.com
More information about TIMA can be found at http://www.timaonline.com
For more information about EZ-YIELD™, go to http://www.ezyield.com

About First Internet Travel, Inc.

First Internet Travel, Inc. ("FIT") is a leading provider of discounted business and leisure travel products, primarily hotel rooms, through on-line, telephone and Agent Desktop distribution channels. Doing business as 1800USAHotels.com as well as over 500 other travel-related URLs, FIT has become one of the largest providers of merchant -model and GDS inventory spanning over 200 countries. FIT provides a variety of travel-related services that include merchant-model hotel program development, Internet affiliate programs for discounted hotel inventory distribution, travel-related services to corporate travel agencies and distribution technology development which includes FIT’s Agent Desktop solutions. The landmark Agent Desktop system allows leisure and corporate agents to access an integrated, real-time reservation system providing merchant-model, “web” rates and inventory from multiple GD systems simultaneously.

About Travel Inventory Marketing Alliance, LLC

Hotel sales and distribution leaders First Internet Travel, Inc. (dba 1-800-USA Hotels) and Tourist Bureau Marketing, Inc. (dba Alliance Reservations Network) formed the Travel Inventory Marketing Alliance, LLC ("T.I.M.A.") in May 2002 in an effort to establish long-term relationships between suppliers of net rate availability and subscribers based on an enhanced distribution and subsequent revenue model.  T.I.M.A. is a centralized, XML-based inventory aggregation and distribution system that allows participating suppliers to post real time availability and participating subscribers to acquire and re-sell selected inventory globally. TIMA has also established an improved supplier and commission payment system along with a robust database of inventory information that keeps subscribers’ web site inventory content current. 

About EZ Yield.com

EZ Yield.com is the home of the EZ Yield S.P.I.D.E.R. (Spectrum Powered Internet Driven Electronic Representative). The EZ Yield S.P.I.D.E.R, a state-of-the-art Web-based yield management platform giving you the power to update all of your Internet wholesalers on one page. 

The EZ Yield.com S.P.I.D.E.R. yielding platform updates major inventory options for its affiliate partners and provides both the hotelier and their “contracted” wholesaler Web sites with a powerful, time-saving solution. EZ Yield.com provides multiple encrypted yielding methods that allow hoteliers to update rates, availability, allotments, cut-off dates, blackout dates, and minimum night stays simultaneously across the “spectrum” of their “contracted” Internet wholesalers. 

 

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Contact:

Leslie Portella 
Vice President Hotel Sales
First Internet Travel d.b.a. 1800USAHotels.com
860 Wyckoff Avenue
Mahwah, NJ  07430
(201) 847-2164
(201) 847-2244 (fax)
email: lportella@vtstravel.com


EZYield.com
414 Lake Howell Rd Suite 7
Maitland, FL 32751

Edward St. Onge
President
edwards@ezyield.com
Tel: (407) 341-5941

Henry Danish
Chief Executive Officer
hdanish@ezyield.com
Tel: (407) 619-1679

www.ezyield.com



 
Also See Interstate Hotels & Resorts Finds the Solution to Managing All Those Extranets / October 2003
How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / June 2003
EasyRMS Ltd. & EZ Yield.com Form Strategic Alliance and On-line Product Integration / April 2003
New Internet Tool Boosts Online Revenue, Exceeds Hoteliers’ Wildest Expectations / Sept 2002


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